Jack Louis, previously linked to the 2010 recruitment scam Social Cycler, appears to control the Wealth Engine operation. The company's website offers no ownership details. Its domain, wealth-engine.com, registered November 27, 2011, uses private registration information.

Seven Social Cycler banners were found in the image files of the Wealth Engine website. This finding strongly suggests Louis's involvement with the current opportunity, given his prior association with Social Cycler.

Wealth Engine markets no retailable products. Instead, members purchase entry into the income opportunity itself. This entry grants access to two matrices and provides advertising credits. These credits allow members to advertise on an in-house network featured on the Wealth Engine website.

The Wealth Engine compensation plan revolves around a series of matrices. New members must fill these matrices for existing participants to earn commissions. An initial $25 payment buys one position in both the C1 and P1 matrices.

The C1 matrix operates as a company-wide 2x8 structure. This matrix requires 510 positions to be filled beneath a member. A 2x8 matrix begins with a single top position, then branches into two legs, which further branch down eight levels. Each member within a participant's C1 matrix pays out $1, totaling $510 upon completion.

The P1, P2, P3, and P4 matrices are 2x3 structures. These matrices operate similarly to the C1 but extend only three levels deep, requiring 14 positions to be filled. Commissions are paid to the cycling member and their upline once a matrix is full.

A P1 matrix payout yields $25 for the member and $10 for their upline. Cycling out of a P2 matrix pays $45 to the member and $10 to the upline. A P3 matrix completion provides $100 to the member and $10 to the upline. Finally, a P4 matrix cycle pays $800 to the member and $50 to the upline.

Members can only enter a higher matrix after filling and cycling out of a lower one. Cycling out of any matrix grants re-entry into that same level, any applicable lower levels, and a position in a higher-level matrix. Cycling out of P1 and P2 matrices also provides one new entry into the C1 matrix. P3 cycling grants three new C1 entries, and P4 cycling provides five new C1 entries.

The system depends entirely on new member recruitment to generate these matrix commissions.