That Free Thing lost 7,646 members, or about a quarter of its base, between August and November. The company, which charges $9.95 monthly, saw its membership count drop from 31,027 to 23,381 across its top countries.
The decline casts doubt on That Free Thing's ability to maintain its subscriber base. Its business model relies on "free offers," making it hard to deliver consistent value to members across different locations. Membership numbers provide a clear indicator of this struggle.
In August, That Free Thing reported 31,027 members within its top 20 countries. By November, this figure had fallen to 23,381. This represents a 25% reduction in member subscriptions over four months.
The United States, That Free Thing's largest market, saw a 30% drop, losing over 5,400 members to reach 12,488. Other significant losses included South Africa, down 49% to 1,117 members; the Republic of Korea, which fell 51% to 180; Malaysia, down 64% to 114; the Philippines, down 42% to 69; and New Zealand, down 43% to 54.
The United Kingdom, however, grew by 16% to 1,975 members. Spain saw a 35% increase, reaching 348 members. Only two of the top 20 countries showed positive growth during this period.
At one point, That Free Thing advertised "over 37,000 paid members," a figure significantly higher than the current 23,000-plus. The company's actual numbers have consistently trended downward since then.
The "free offers" as an MLM business model appear unsustainable. Without tangible products, members effectively sell the opportunity to others. Many of the steepest percentage drops occurred in regions like Asia, where That Free Thing likely struggles to provide real value to its members. The company's largest market, the US, also took a heavy hit.
The data suggests the "free offers" multi-level marketing model does not work as a sustainable business.