Summit77 launched in mid-2013 from the British Virgin Islands, a known tax haven, operating as a recruitment scheme requiring $50-$750 from participants. The company website names Will Williams as CEO and Flynn McCarthy as Director of Operations.

Williams' executive biography on Summit77's site claims he achieved success in all business ventures, including home building, real estate, and network marketing. It states he won many awards as a top producer and enroller with major companies. The bio also credits him with founding two "highly successful" internet opportunities that are "still running today": a penny auction company and an educational program for earning money from home.

The educational opportunity appears to be On Fire Miracle, a matrix-based program. Affiliates must recruit new members, directly or indirectly, to fill matrices. Once a matrix is complete, On Fire Miracle pays affiliates between $60 and $6000, depending on the matrix level. Travel packages are available with a $10 monthly membership, but recruitment drives the primary business.

Williams' penny auction business, Go Bid Online, has been advertised as "coming soon" for two years. He promoted it on YouTube, yet the Go Bid Online website still displays a "coming soon" message. This contradicts the claim that the venture is "still running today" and "highly successful."

Before On Fire Miracle and the unlaunched Go Bid Online, Williams was an affiliate for "2 Plus 7" in 2009. This now-defunct scheme charged $27 a month and paid commissions for recruiting new affiliates. Members received access to various third-party discounts and coupon deals.

The Summit77 website domain is registered to Ryan Churchill, who appears to be an affiliate of the company. No mention of Churchill appears on the Summit77 website itself. Records show an affiliate account for a Ryan Churchill ("wonderful1") with TVI Express.

TVI Express is recognized as one of the longest-running pyramid schemes in the MLM industry. Churchill also ran a side business, allowing TVI Express members to trade what were described as worthless travel certificates among themselves, according to reports from MLM Helpdesk and Corporate Frauds Watch.