Stampin’ Up Review: DIY gift cards & scrapbooking

Stampin’ Up was founded in 1988 by sisters Shelli Gardner and LaVonne Crosby.

The company is based out of Utah in the US and operates in the arts and crafts MLM niche.

So the story goes
;

When sisters Shelli Gardner and LaVonne Crosby were young, their family moved from California to Kanab, UT, on the Arizona border.

Both sisters eventually married, and their husbands, who knew each other, decided they should all move to Las Vegas

and operate a custom home building business in the booming real estate market.

Both sisters had children and led busy lives as homemakers, while earning a little extra cash as independent contractors for Tupperware and other multi-level marketing companies.

When they were introduced to rubber stamping, they immediately became intrigued with the craft, since neither

of them felt artistic enough to draw freehand, and using stamps with ink was creative and fun.

They discovered stamping was popular with women, mainly housewives, who like to design their own greeting cards, tags and gift wrap, decorate walls and lampshades, and keep family scrapbooks.

In 1988, with no experience in operating a company, the sisters invested their family’s nest egg to launch Stampin’ Up!

Their business plan was fairly simple:

They studied the business models of Tupperware, Discovery Toys, and Mary Kay, and developed their own approach for a direct sales company that reflected their own methods and techniques.

Today Stampin’ Up claims to have “tens of thousands” of affiliates across the US, Canada, Australia, the Netherlands and Japan.

LaVonne Crosby stepped down as CEO and left Stampin’ Up in 1998. Shelli Gardner was appointed CEO and held the position until 2016.

In early 2015 Shelli Gardner announced she would be
stepping down
to pursue ‘
a full-time mission for The Church of Jesus Christ of Latter-day Saints
‘.

In March, 2016 Sara Douglass, Shelli Gardner’s daughter, was appointed Stampin’ Up’s new CEO.

According to the Stampin’ Up website, Gardner ‘
continues her involvement with the company, playing a vital role as Board Chair
‘.

Read on for a full review of the Stampin’ Up MLM opportunity.

Stampin’ Up Products

Stampin’ Up initially sourced third-party stamps but began manufacturing their own products in 1992.

Today Stampin’ Up offers a range of rubber and photopolymer stamps and related accessories:

accents and embellishments

adhesives

Big Shot (die-cutting machine)

coloring tools

ink

“memories and more” (albums and card presentation accessories)

paper

hole punches and

stamping related tools

Stampin’ Up has far too many products to list here individually, however a full catalog is available on their website (a printed copy costs $5 for some reason with no PDF alternative).

Selected Stampin’ Up products are available in bundles and kits.

The company also offers a monthly “Paper Pumpkin” stamping kit subscription for $19.95 a month (6 and 12 month discounted subscriptions also available).

The Stampin’ Up

🤖 Quick Answer

When was Stampin' Up founded and by whom?

What was the background of Stampin' Up's founders before starting the company?
Both sisters grew up in Kanab, Utah, and later became homemakers with families. Before founding Stampin' Up, they earned supplementary income as independent contractors for various multi-level marketing companies, including Tupperware, gaining entrepreneurial experience in direct sales.

How did Stampin' Up's founders discover their business idea?
The sisters were introduced to rubber stamping as a craft and became immediately intrigued by the activity. This discovery of their passion for stamping led them to establish Stampin

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