Gohn Mickal, operating out of Colorado, registered the domain '7tgs.com' on October 7, 2010. This website is for Seven Targets, also known as Seven Targets International. The company's online presence offers no clear information on its ownership. Its listed address in Denver, 44 Cook St., functions as a virtual office.

Seven Targets calls itself "an internationally acclaimed direct selling company" with a "business model faster than thoughts." It also claims payouts "beyond your imagination." No evidence supports any international acclaim. No verifiable statistics exist to measure its claimed speed. The "beyond imagination" payout claim lacks any practical basis for a real business.

Seven Targets sells no retailable products or services. Its members market and sell company memberships. Membership includes access to third-party vacation and hotel booking services. No commissions are paid on the use of these travel services.

The company's compensation plan appears to use a splitting matrix style. This structure places a member at the top with two legs below, each branching into two more positions down additional levels. Matrices are likely 2x3 or 2x4. A 2x3 matrix requires six member positions to be filled. Including the top spot, this makes seven positions total, possibly explaining the company name.

New memberships fill positions at the bottom of the matrix. Once full, the board splits. The member at the top "cycles out" and earns a commission. The two members on the second level then become the top positions on two new matrices, and the process repeats. Seven Targets does not specify the exact commission amount for cycling out. They do, however, pay a $25 recruitment commission for each new membership fee. An additional $50 goes to the recruiter when their recruit cycles out of a matrix.

Joining Seven Targets costs $300 per membership. Existing members can buy multiple positions. All memberships require an annual renewal fee of $20.

Seven Targets operates as an old-school pyramid scheme with unrelated travel services. The company itself states, "No. You don't need to sell any products." This means 100% of commissions come from membership fees. Payouts depend entirely on the continuous sale of new memberships. If new sign-ups or repeat membership purchases stop, commissions will cease, and the scheme will collapse.