Say Your Way, a Hong Kong-registered company, began operations in early 2024. It promises easy money from surveys and recruitment, led by CEO Brian Marsh, COO Martin Duke, and CMO Kitty Leung.
Marsh claims 25 years in advertising and 16 years in direct selling. His sole verifiable connection to multi-level marketing is an Organo Gold blog entry from February 2012. Leung previously worked as Global Marketing Director for Lifestyles, a Canadian company selling botanical juice.
The company's domain, registered December 6, 2011, hides its registration details. This lack of transparency is common in questionable online operations.
Say Your Way lists a Hong Kong address at the International Commerce Centre. Many businesses use this location, indicating a virtual office setup rather than a physical presence.
Website servers are in Singapore. The company's disclaimer, however, places liability in Indonesian courts. Despite a US domain and Hong Kong office, Say Your Way operates from Indonesia. This jurisdictional shifting makes lawsuits difficult and allows the company to disappear easily.
The business has no actual products. Members do not sell anything tangible to the public. They market company membership, which fits the definition of a pyramid scheme.
Compensation promises $20 per week for completing surveys, watching advertisements, or providing feedback. This totals $80 a month for active members. Recruitment, not survey work, provides the real money.
Members can buy packages to earn more, but the company gives no details on their cost or contents. Legitimate companies offer transparent pricing. Schemes built on recruitment often use hidden costs to keep members investing without understanding the financial model.
Surveys do not generate revenue for legitimate businesses; they incur costs. Paying members $20 weekly for uncommissioned surveys means the company lacks a true business model. The $20 serves as bait, keeping new recruits hopeful enough to buy packages and bring in others.
This survey-based multi-level marketing model is not new. Such schemes frequently collapse, rebrand, and reappear under different names and leaders. The structure benefits those at the top who join early. Others see wealth transferred upwards through the recruitment chain until the scheme fails.
Marsh, Duke, and Leung rely on members not asking basic questions. Why does a supposedly profitable venture need member money to start? Why hide the office? Why place the company in Indonesian jurisdiction, away from easy regulatory reach?
Say Your Way does not sell surveys or advertising. It sells false hope to people seeking income, using corporate language and vague promises.