A familiar face from a failed supplement empire is back with a new scheme. Carsten Marx, the former chief operating officer of Healy World, launched RyseUp in May 2022 as CEO and managing director. The company operates as a near-identical clone of the MLM he just left behind.

RyseUp peddles a $599 wearable device called a PEMF+ (Pulsed Electromagnetic Field plus)—a term the company invented. The device, marketed as "made in the Netherlands," serves mainly as a gateway to the real revenue engine: app-based frequency subscriptions ranging from $5.90 to $399 per month, depending on the package.

Marx's career reads like a greatest hits of MLM casualties. He started at Tahitian Noni in 2000, where he worked as managing director until 2003. That company rebranded as Morinda in 2012. He moved to StemTech in October 2012 as business development manager, pushing nutritional supplements. StemTech filed for bankruptcy in 2017, just two years after Marx departed in July 2015.

His next two stops were brief. Rain International hired him as regional sales manager from March 2016 to November 2017. LifeVantage brought him on as vice president of Europe in August 2018, but that gig lasted only eleven months.

Then came Healy World. Marx joined the German "informational field" MLM outfit in July 2019 as director of international development. Three months later, in October 2019, he became chief operating officer. He held that position until December 2020.

RyseUp isn't Marx's original idea. Two other executives on RyseUp's leadership team also came directly from Healy World. Klaus-Dieter Hofmann, now RyseUp's chief financial officer, served as Healy World's chairman of the supervisory board between May 2018 and May 2020. Stefanie Waehlert, RyseUp's chief experience officer, worked as Healy World's interim COO sometime between January 2017 and March 2020.

The company operates through RyseUp Americas Inc., a Wyoming shell corporation, giving it legal presence in the United States. A subsidiary in the Netherlands likely ties to the device manufacturing claims.

RyseUp's subscription model mirrors Healy's structure exactly. Customers fork over the initial device cost, then pay recurring fees for access to frequency packages. The tiers stack pricing to encourage higher commitments—monthly, annual, or lifetime access to various wellness categories like back pain, sleep, or digestion.

What stands out is the pattern. Marx has cycled through multiple MLM companies, each promising revolutionary wellness solutions through supplements or devices. Several of those companies collapsed or faced serious challenges. Now he's running virtually the same operation under a different name with the same colleagues who worked the Healy machine.

The formula remains consistent: expensive hardware, subscription-based software, and the familiar MLM recruitment structure that rewards those at the top far more than those selling the actual product.

🤖 Quick Answer

What is RyseUp and who founded it?
RyseUp is a multi-level marketing company launched in May 2022 by Carsten Marx, former COO of Healy World. The company sells a $599 wearable PEMF+ device marketed as being made in the Netherlands, functioning primarily as a gateway to app-based frequency subscriptions ranging from $5.90 to $399 monthly.

What is Carsten Marx's background in the MLM industry?
Carsten Marx began his MLM career at Tahitian Noni in 2000 as managing director until 2003. He subsequently held positions in various direct sales companies before becoming chief operating officer at Healy World, which he left to establish RyseUp in 2022.

How does RyseUp generate revenue?
RyseUp's primary revenue model relies on subscription

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