A bitter dispute over supplement distributor earnings between Michael Rutherford and Brian Underwood came to a sudden halt this week when both men and Pruvit agreed to drop all charges.
On July 19th, the three parties filed a joint statement with the court requesting dismissal. The judge approved it the next day. Each side will cover its own legal bills. The settlement terms remain sealed.
Rutherford had sued Underwood in May, accusing him of bullying tactics and freezing out his income. The fight centered on earnings from Ketones Rule, a Pruvit distributor operation where Underwood had been pocketing 50% of Rutherford's commissions.
In late March, Rutherford decided to cut Underwood loose entirely. That's when things got messy. Underwood went straight to Pruvit and convinced the company to halt all Ketones Rule payments to Rutherford. The move effectively shut off Rutherford's cash flow.
Rutherford responded by filing suit. In June, a judge issued a temporary restraining order that forced Pruvit to reinstate the 50/50 split while the case played out. Neither man was willing to budge further, which likely explains why they settled.
Court filings show the Ketones Rule operation had been printing money. Rutherford's complaint noted the earnings had "dramatically increased recently," though he didn't specify numbers.
Meanwhile, Pruvit itself appears to be losing steam. Website traffic data from SimilarWeb shows the company's site traffic tanked 24% between May and June 2023, the same period when this legal drama was heating up.
What happens to the Ketones Rule split now remains a mystery. The docket contains no indication that the 50/50 arrangement changed after the temporary restraining order took effect, suggesting the two men may have simply agreed to keep splitting the income rather than continue their courtroom battle. Whether that split is still even, nobody outside the settlement agreement knows for sure.
🤖 Quick Answer
What dispute was resolved between Michael Rutherford and Brian Underwood?A legal conflict regarding supplement distributor earnings between Michael Rutherford and Brian Underwood was settled when both parties and Pruvit agreed to dismiss all charges. The dispute centered on Ketones Rule, a Pruvit distributor operation, where Underwood had been retaining 50% of Rutherford's commissions before being terminated in March.
How was the settlement finalized?
On July 19th, all three parties filed a joint statement requesting dismissal from the court. The judge approved the motion the following day. Each party agreed to cover its own legal expenses, while the specific settlement terms were kept confidential under sealed documents.
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