Swedish company PxSense, reportedly fronted by Christer Edvin, revives the 2005 "Million Dollar Homepage" concept. It sells virtual pixels combined with a multilevel marketing structure, a model that previously saw numerous copycat failures.
Alex Tew created the original in 2005, selling one million pixels for a dollar each and earning a million dollars. Dozens of clone sites quickly emerged to copy his success. None of these imitators lasted. The concept faded rapidly.
PxSense now attempts to combine this pixel advertising model with multilevel marketing. The outcome follows a familiar pattern.
PxSense offers minimal information about its ownership on its website. Its domain registration from October 2011 uses privacy settings. Research reveals Christer Edvin from Sweden as a key figure. His network marketing background and credentials remain undisclosed. An MLM company obscuring its operators raises immediate concerns.
The company's advertised product is virtual advertising space. PxSense sells pixels in 16x16 blocks, priced at $10 per pixel. Buyers receive a promised 150% return on their "advertising spend" over 75 days.
The PxSense FAQ states, "We give 2% daily income on all of your PxP(TM) Units, for duration of 75 days." This phrasing implies a guaranteed 2% daily return on investment. Over 75 days, this calculates to a 150% return. Such guarantees do not exist in legitimate business operations. They commonly appear in pyramid schemes.
A "Rent-a-Pixel" retail option also exists, allowing rental of advertising space at 50 cents per day with a seven-day minimum, totaling $3.50 per pixel. However, this retail offering was not available to the public without first joining the MLM structure.
PxSense does not primarily sell advertising. It sells the promise of outsized returns. The pixel billboard itself serves as a facade. Recruitment and the associated fictional income opportunity represent the actual product.
The original Million Dollar Homepage succeeded as a genuine novelty with a functional product. Buyers purchased pixels specifically for advertising purposes. PxSense reverses this model. Participants buy pixels not to advertise, but to earn money. The advertising becomes incidental. Income relies entirely on new recruits joining and buying in. This structure does not represent a sustainable business model. It functions instead as a countdown to financial collapse for its participants.