A man with a hidden past is running a nutritional supplement MLM called PureTrim—and he's doing his best to stay invisible.
Mark Tahiliani owns and runs PureTrim as CEO and President, yet his name doesn't appear anywhere on the company's website. Inside the company, he goes by "Dr. Marc." PureTrim itself is listed as a division of Awareness Corp, which Tahiliani also owns. The company was previously called AwarenessLife Worldwide before changing its name around May 2014.
The obscurity surrounding Tahiliani makes sense when you dig into his history. He ran BigSmart, an internet shopping mall scheme that the Federal Trade Commission sued in 2001 for operating an illegal pyramid operation. Rather than fight the charges, Tahiliani settled the FTC's fraud allegations in March 2001. As part of the deal, BigSmart and its principals—Mark and his brother Harry Tahiliani—agreed to pay up to $5 million in consumer redress and post a $500,000 performance bond before engaging in any new multi-level marketing activity. The settlement also explicitly prohibited them from running any illegal pyramid schemes.
That settlement was over two decades ago. Now Tahiliani has moved from ecommerce to the nutritional supplement and weight loss MLM space with PureTrim.
Outside his MLM work, Tahiliani describes himself on social media as a "puppy photography specialist." His profile photo isn't actually him—it's a picture of Don Emeka, a Nigerian victim of gang violence who was featured in a Vice documentary. The reason behind this identity swap remains unexplained.
PureTrim's website contains an "about" section that discloses nothing about who owns or runs the company. Instead, it uses the space purely for marketing, mentioning only that the company launched "just over 3 years ago." By keeping Tahiliani's name off the site, PureTrim presents itself as a faceless corporation—never a good sign for an MLM company looking to build trust.
The company sells a range of nutritional and weight loss products at premium prices. PureTrim Mediterranean Wellness Shakes retail for $39.99 per box of ten packets, marketed as a "unique, whole body approach to weight loss." Boost Tea goes for $39.99 for a 7.4 oz tub and claims to "support your metabolism and reduce your appetite and food cravings." The TrimBar, described as a "100% organic meal replacement bar," costs $29.95 for five bars. Joint Tea runs $39.99 for a 4.5 oz tub, while Joint Mist, billed as a "100% plant-based joint & muscle spray" blended with plant stem cells, retails at $39.99 for a 60-day supply. Cardio 9, which provides 23 organic greens, rounds out the lineup.
The product prices are steep for a company being run by someone with a documented history of MLM fraud. That history, combined with the deliberate effort to keep the company's leadership hidden from public view, raises serious questions about what PureTrim is really selling—and to whom.
🤖 Quick Answer
Who owns and operates PureTrim?Mark Tahiliani owns and operates PureTrim as CEO and President, though his name does not appear on the company website. Within the organization, he uses the title "Dr. Marc." PureTrim operates as a division of Awareness Corp, formerly known as AwarenessLife Worldwide until its name change in May 2014.
What is Mark Tahiliani's regulatory history?
Tahiliani previously operated BigSmart, an internet shopping mall scheme. The Federal Trade Commission sued the company in 2001 for operating an illegal pyramid operation. Tahiliani settled the FTC's fraud allegations in March 2001 rather than contesting the charges.
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