Preservation of Wealth, a Texas-based company launched in 2009 by Justin Davis and IT Director Randy Garcia, initially promised members 5-50% discounts on bullion. But the company's core business quickly became the sale of memberships rather than precious metals.
The company's website offers no retail products. Instead, visitors encounter multiple "join now" buttons. Justin Davis, a co-founder, describes himself as a "metals investor" without detailing any multi-level marketing background. Co-founder Randy Garcia claims experience developing "MLM specific software," though he offers no examples of his work.
Members receive access to a "benefits network." These third-party services, bundled into the membership fee, include legal services, identity protection, and a financial advice helpline. This network forms the company's product line. All other activity centers on signing up new participants.
The compensation structure reveals the company's true focus. Preservation of Wealth uses a binary system alongside recruitment commissions. Members earn $100 for each "Benefits Package" membership they sell directly. They also collect $20 when someone they recruited sells a membership. This forms the initial layer of income: recruit new people.
A second income layer demands more effort. To qualify for binary commissions, a member must recruit at least three Benefits Package members. They also need to generate 100 Business Volume across both their binary teams. Additionally, the member and two recruited affiliates must each generate 50 BV monthly. Once qualified, members earn $100 each time 300 BV pairs from both their left and right teams.
This setup defines a binary MLM structure. Two branches grow beneath a member, and payouts occur when volume from one side matches the other. The system pushes recruitment. Qualification requirements ensure members stay active, spend money, and, most importantly, recruit others.
Built-in caps based on membership rank are a common MLM tactic. These caps create artificial urgency. Members must continue buying volume or lose their position. New recruits inject fresh money into the system and bring in their own recruits, feeding the structure upwards.
For most members, the numbers do not add up. A $100 commission per sale sounds appealing until considering recruitment costs. The effort required to find people willing to pay membership fees for a benefits package, often available cheaper elsewhere, is significant. Binary requirements demand constant recruitment just to maintain qualification.
Preservation of Wealth follows a classic multi-level marketing playbook. No real retail market exists. Income comes primarily from recruitment. The compensation plan rewards those at the top while stringing along those below with rarely materialized promises. The "precious metals" angle and "benefits network" serve as window dressing. The actual business involves convincing people to buy in and recruit others to do the same.