Perfectly Posh Founder Sues Over Company's Collapse
Ann Dalton built Perfectly Posh into a $135 million business. Now she's suing the people she says destroyed it.
Dalton filed her lawsuit in March against LaCore Enterprises owner Terry LaCore and a group of executives she claims deliberately sabotaged the company after taking control. The defendants include LaCore, Mike Lohner, Jenifer Grace, Anna Brooks, and two entities: PP Holdings CO. INC. and Innov8tive Nutrition.
Dalton founded Perfectly Posh in 2011 and ran it as CEO. By 2016, the company had hit peak performance with record revenues of $135 million. Then everything fell apart.
The trouble started when Lohner showed up. In spring 2016, he began advising Perfectly Posh's management. By fall, he'd joined Momentum Advisors Perfectly Posh, LLC, an investor group that poured money into the company and immediately started reshaping its leadership. Lohner landed a seat on the board.
Over the next few months, Momentum installed a new management team stacked with Lohner's associates. Several of them were parasites, Dalton claims. They spent company money recklessly, delivered nothing of value, and some simply waited out noncompete agreements from rival companies before jumping ship to work for competitors exactly one year after arriving.
The hires were catastrophic. Chief Marketing Officer Randy Baker got relocated to Utah and produced no results. He was eventually fired after making racist comments to a creative director. Pat Sheehan, another hire, proved unproductive and was terminated—only to be rehired immediately after LaCore took financial control of Perfectly Posh.
The worst offender was Chief Financial Officer David Van Oostendorp. According to Dalton's complaint, Van Oostendorp stole over $100,000 worth of product from the company. He colluded with an employee in the theft, and when caught, lied to management about it. Despite knowing all this, Lohner and LaCore promoted him anyway.
Dalton also accuses Lohner of deliberately avoiding a modernized "omnichannel" business model. Instead, she says, he pushed for software and services that would personally benefit him financially. Field Development Executive Gaya Amarasingha, hired by Lohner and Jonee Woddard, headed up poorly designed programs and software launches that damaged the company further.
The incompetence and malfeasance sent Perfectly Posh into freefall. Dalton claims the defendants' conduct also prevented her from moving forward after she resigned. Her lawsuit names all of them: LaCore, Lohner, Grace, Brooks, and the corporate entities involved.
🤖 Quick Answer
Who is Ann Dalton and what company did she found?Ann Dalton is the founder and former CEO of Perfectly Posh, a beauty and personal care company established in 2011. Under her leadership, the company achieved significant growth, reaching peak revenues of $135 million by 2016 before experiencing a subsequent decline.
Why did Ann Dalton file a lawsuit in March?
Ann Dalton filed a lawsuit against LaCore Enterprises owner Terry LaCore and several executives, alleging they deliberately sabotaged Perfectly Posh after assuming control of the company. She claims their actions led to the company's collapse and financial deterioration.
Who are the defendants in Dalton's lawsuit?
The defendants include Terry LaCore, Mike Lohner, Jennifer Grace, Anna Brooks, and two corporate entities: PP Holdings CO. INC. and Innov8tive Nutrition.
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