Dan Putnam, connected to EPX Body since 2012, recently oversaw its quiet rebranding to One80. The company, once focused on weight-loss products, now offers third-party marketing tools. Its new website provides no leadership names or faces, despite retaining the original epxbody.com domain.

EPX Body was reviewed here in 2012. The rebranded One80 website currently states it is "powered by" EPX Body in a footer image. However, the "About 180" link only offers a vague statement: "One80 was started by a group of very successful businessmen with over 100 years of combined experience." No names or photos accompany this claim.

Domain registration records for epxbody.com still list Dan Putnam as the registrant. This aligns with his previous connection to the company in 2012, when it appeared linked to multi-level marketing outfit Xooma Worldwide. Putnam's apparent ownership does not appear anywhere on the One80 website.

Readers prompted questions about the shift from EPX Body to One80. The surface operations changed significantly, but the underlying ownership remains similarly obscured.

EPX Body previously built its business on weight-loss supplements. One80 has moved away from this entirely. The company now markets what it calls the "One80 Product Suite." This suite essentially provides access to third-party marketing tools like lead capture pages, marketing presentations, automated email follow-up, and business tracking tools. One80 provides no specific details on any of these offerings.

One80 memberships also include access to Taxbot, tax software owned by Sandy Botkin, and Savvi, a discount database. Both are external services One80 repackages and sells to its recruits.

The arrangement with Taxbot involves straightforward affiliate commissions. Taxbot advertises a "40% of all revenue" offer to affiliates. One80's affiliates become Taxbot's customers, making One80 itself a Taxbot affiliate. Commissions flow upward, leaving the end user with the full cost.

Savvi’s structure is less clear. The company's website does not name its owners, and the domain "savvi.com" is registered anonymously. Savvi offers a free tier with limited deals and a paid tier. Pricing for the paid tier is not readily available on their website.

This combination of bundled tools, undisclosed ownership, and hidden pricing forms the core of One80's pitch. The original EPX Body model drew suspicion from readers, and the new iteration presents similar issues.

The rebranding, leadership anonymity, third-party service stacking, and vague marketing copy are common traits of operations designed to profit from recruitment rather than product sales. One80's refusal to name its leadership and its buried connection to its predecessor only deepen these concerns.