Nueva's Hidden Ownership Reveals Familiar MLM Playbook
A company calling itself Nueva Life just launched with a slick rebrand. But dig into its background and you'll find the same shadowy ownership structure that regulators have challenged for years.
Nueva's website doesn't say who owns it or who runs it. The domain registered in April 2025—the exact month that Modere, the network marketing company Nueva appears to be rebranding, collapsed. That timing isn't coincidental.
Modere marketed itself as "Social Retail." Nueva's website now uses the same phrase. The company even quotes a testimonial from someone saying that Modere's business "disappeared overnight." Yet here Nueva stands, with the same pitch and the same people.
A June 2025 video exposé shows who's actually running Nueva. Three men appear prominently in the company's official marketing webinar: DJ Barton, who co-founded another company called Levarti; Tony Zolecki, a former Modere promoter; and John Melton, also a former Modere promoter. None of them are listed as executives on Nueva's site.
By July 2025, investigative reporting from BusinessForHome identified Brian McMullen as Nueva's founder. McMullen confirmed this in a Facebook post, saying he'd been asked to buy Modere but declined. Yet his name doesn't appear anywhere on Nueva's official website—a potential violation of FTC disclosure rules.
McMullen's track record in network marketing spans 25 years. But that history is the real problem.
He made over $1 million a year in his early career as a leader in the "Young People Revolution" downline of Vemma, an energy drink MLM. The FTC sued Vemma in 2015, calling it a $200 million pyramid scheme. Vemma settled for $238 million in 2016 and agreed to stop operating as a pyramid scheme.
After Vemma collapsed, McMullen appears to have followed fellow Vemma leader Alex Morton to Jeunesse, another network marketing company that acquired the struggling Monavie brand in 2015. McMullen was a Monavie promoter before the acquisition.
Then came Modere. Social media discussions suggest McMullen had been involved with the company for years. When Modere failed, Nueva appeared within weeks, with the same vocabulary, the same structure, and the same people selling the dream.
This is the pattern. Someone in the network marketing world builds a large downline, watches the company collapse, then rebrands and restarts. The new company swears it's different. The website doesn't list the founder. The disclaimer gets smaller.
The FTC has made clear that MLM companies must disclose who owns and operates them. Nueva hasn't done that. Whether that's an oversight or intentional obscuring doesn't matter much to someone considering joining. Either way, the message is the same: if a company won't tell you who's running it, don't trust it with your money or your time.
🤖 Quick Answer
What is Nueva Life and how is it connected to Modere?Nueva Life is a network marketing company that launched in April 2025, the same month Modere ceased operations. Both entities use the phrase "Social Retail," share promotional personnel, and exhibit identical business structures, strongly suggesting Nueva is a direct rebrand of Modere rather than an independent venture.
Why does Nueva Life's ownership structure raise regulatory concerns?
Nueva Life's website does not disclose corporate ownership or executive leadership. Anonymous ownership in network marketing companies has historically attracted scrutiny from regulators, including the SEC and FTC, because it obscures accountability and makes it difficult for distributors and consumers to assess legitimacy or seek legal recourse.
What happened to Modere before Nueva Life appeared?
Modere, previously known as Neways International, collapsed in April 2025 amid financial difficulties. Its parent company's owners were separately accused
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