Now Mining: The MLM Front for a Bitcoin Mining Giant That Won't Acknowledge It

A cryptocurrency company claims to be the official marketing arm of Genesis Mining, a firm worth roughly two billion dollars. There's just one problem: Genesis Mining has no record of it anywhere on their website.

Now Mining arrived in Phoenix, Arizona in December 2017 with CEO Luis Ortega at the helm. The company claims to operate from London, but a UK incorporation search turns up nothing. There's no address listed on their website. Their domain was privately registered on July 27th, 2017. All signs point to a US operation despite what their marketing materials say.

During an undated conference call, affiliate recruiter Oz Fuentes dropped a bombshell. He claimed Ortega had spent three years consulting with Genesis Mining before being chosen to lead Now Mining as its "marketing arm." Genesis Mining, Fuentes explained, is a debt-free cryptocurrency operation worth about two billion dollars that's mined roughly 100,000 bitcoin and decided to launch a network marketing division.

Ortega and Fuentes are both based in Phoenix. Fuentes touts ten years of MLM experience. Website traffic data shows 64 percent of Now Mining's visitors come from the US.

But here's the catch: I couldn't find any independent verification linking Ortega or Now Mining to Genesis Mining. More telling, Genesis Mining's official website makes zero mention of Now Mining. For a supposed partnership between a two-billion-dollar company and a new venture, that silence is deafening.

Now Mining operates as a pure recruitment scheme. There are no products to sell. No services to offer. Affiliates only market membership itself.

The compensation structure relies on investment packages ranging from $100 to $100,000. Participants are promised daily returns over 280 days. Fuentes claims members can expect around 1 percent daily returns—roughly 280 percent total ROI per investment cycle.

The packages break down like this: $100, $500, $1,000, $3,000, $5,000, $10,000, $15,000, $20,000, $30,000, $50,000, and $100,000. Specific ROI rates aren't published anywhere.

Members earn commissions by recruiting others who invest. The structure mirrors dozens of other MLM schemes that have collapsed under regulatory scrutiny.

A few uncomfortable facts emerge. Crypto mining has legitimate players. Genesis Mining is one. But legitimate mining operations don't launch MLM arms that hide their connection on the parent company's website. They don't promise fixed daily returns that eventually run out of money to pay earlier investors. They don't require massive upfront capital from recruits who have no actual mining expertise.

This is textbook MLM behavior: vague promises, celebrity testimonials, pressure to recruit, and claims about connections to legitimate companies that can't be verified. The lack of any product beyond membership and the scaling investment tiers point in one direction.

Now Mining looks less like a cryptocurrency mining opportunity and more like a financial house of cards waiting to collapse.

🤖 Quick Answer

Is Now Mining officially affiliated with Genesis Mining?

Where is Now Mining actually based?
Now Mining claims to operate from London but lacks UK incorporation records. The company was established in Phoenix, Arizona in December 2017 under CEO Luis Ortega, with a privately registered domain from July 2017 and no official address disclosed.

What business model does Now Mining operate?
Now Mining functions as a multi-level marketing structure focused on cryptocurrency mining affiliate recruitment, utilizing conference calls and recruiter networks to expand its distributor base and generate commission-based revenue streams.

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