MyRichesse operates a $249 recruitment scheme, presented as a business opportunity to new members. Les Richardson, the founder and Director, claims the company operates from Queensland, Australia. MyRichesse registered its website on July 30, 2012, but kept the domain registration details hidden behind privacy protection.

Richardson's background includes a shift from construction and website development into network marketing. His past involvement with Avenues to Wealth, an MLM operation, is not emphasized by MyRichesse. Avenues to Wealth sold $300-$330 travel memberships, mainly to African markets. That previous venture appears to have shaped the blueprint for MyRichesse.

The actual product MyRichesse sells is its own membership. A $249 fee grants recruits access to a "Launch Pad," which serves as paid entry into the scheme. The company promises access to "preferred independent product and service providers." These include a shopping portal called Zopper, a travel site named Travel Bugg, the real estate service Flipping 4 Profit, and an ebook library. None of these services appeared operational during investigation. MyRichesse has no actual retail products or services for sale. New membership fees are the only thing moving through the system.

The compensation plan clearly shows the scheme's mechanics. MyRichesse offers nine membership ranks, but reaching them depends entirely on recruitment. To become a "Star," a recruit must bring in at least two affiliates. Each of those two must recruit two more, and each of those must recruit two additional affiliates. This requires three levels of recruitment just for the entry rank.

An "Executive" rank requires recruiting at least two "Star" qualified affiliates. A "Star Executive" needs four Star-qualified affiliates in their downline, with two being personal recruits. This pattern continues; a "Royal Executive" demands six personally recruited Executive-qualified affiliates.

This structure reveals the true nature of MyRichesse. Commission opportunities are overwhelmingly recruitment-based, using binary and unilevel compensation models. These models reward bringing in new members far more than selling any tangible item. When a company's only product is membership, and advancement hinges on recruitment depth, the math is simple: endless recruitment is impossible. The chain eventually collapses, leaving most participants at the bottom having paid their $249 with no return.

Les Richardson did not create a business. He recycled a model from Avenues to Wealth into a new package. The missing services, the hidden domain registration, and the recruitment-heavy compensation plan all point to the same conclusion. MyRichesse sells the promise of income to recruits, not products or services to customers. This defines an illegal pyramid scheme in most jurisdictions. The $249 entry fee is not for a product; it is payment to play a game where only those at the top win.