A failed e-commerce platform is now pushing cryptocurrency schemes to save itself from collapse.
MyCOM launched in 2017 as an online marketplace that promised to revolutionize shopping through an MLM structure. By 2021, the company had abandoned that pretense entirely and pivoted to crypto. The mastermind behind it all is Jaime Villagomez, who runs both MyCOM and its parent company, Tesora Financial Group, from Utah.
The original pitch was straightforward enough: customers buy products on MyCOM's marketplace and earn COMS points as cashback. Those points supposedly hold value. But there's a problem—customers can't actually cash them out. They're trapped in the system.
Merchants can cash out their COMS. Affiliates might be able to (the company won't say). And here's where it gets strange: COMS can be directly invested into, turning what Villagomez insists "isn't a cryptocurrency" into something functioning exactly like cryptocurrency.
When merchants pay fees to use MyCOM's platform, the company divides that money this way: MyCOM keeps 30%, customers get 30%, affiliates get 1% to 4%, assigned Pro Advisors receive 4%, regional managers take 15%, and the remaining 20% flows through a ten-level deep MLM structure. This unilevel compensation system doesn't appear anywhere in MyCOM's marketing or public materials. The company deliberately hides it because Villagomez wants merchants to see MyCOM as a tech platform, not an MLM. That strategy isn't working.
The marketplace itself is empty. MyCOM's business model relied on attracting both customers and merchants to a proprietary platform during an era when Amazon, Shopify, and a thousand other options already dominated. The company charged customers membership fees ranging across three tiers just to access the marketplace. Few came.
Rather than fix the fundamental problem—that nobody wants to use their platform—Villagomez doubled down on the compensation structure. COMS points became the real product, not actual retail sales. Customers were asked to invest directly into COMS itself, turning the whole operation into a speculative token scheme dressed up as e-commerce.
This pattern of misdirection runs through every level of Tesora Financial's operations. The parent company controls multiple shell entities, all while hiding crucial details about how money actually flows through the system. When an MLM company goes to such lengths to obscure its structure, it's usually because the structure itself is the problem.
MyCOM and Tesora Financial have created a closed system where retail customers fund affiliates through hidden commissions, while the company extracts fees at every step. The marketplace was never viable—it was just window dressing for a compensation plan that makes money by recruiting, not selling.
Anyone considering MyCOM should understand one simple fact: the company is not transparent about how it makes money, and it's not transparent about what happens to yours.
🤖 Quick Answer
What is MyCOM and how did it evolve since its launch?MyCOM is an online marketplace founded in 2017 that initially operated as an MLM-based shopping platform promising cashback rewards through COMS points. By 2021, after abandoning its original business model, the company pivoted toward cryptocurrency schemes. It is currently operated by Jaime Villagomez through its parent company, Tesora Financial Group, based in Utah.
What are the structural problems with MyCOM's COMS points system?
MyCOM customers earn COMS points as cashback on marketplace purchases, but cannot redeem them despite claims of inherent value. The points remain locked within the platform. Conversely, merchants and potentially affiliates retain cashing-out privileges, creating an asymmetrical redemption structure that disadvantages regular customers and raises transparency concerns about the system's legitimacy.
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