My Daily Choice finally admitted what it tried to hide: hackers stole personal data from nearly 90,000 customers.

The company disclosed the breach in letters sent June 5th to affected account holders, four months after the attack actually happened. On February 15th, 2024, an unauthorized hacker broke into My Daily Choice's third-party data storage system, accessed files, copied them, and attempted to delete evidence of the intrusion.

My Daily Choice co-founder and CEO Josh Zwagil said the company launched an investigation with its IT team and the hosting vendor. But the company has refused to name which third-party provider stored its data.

The breach exposed sensitive information on 89,188 people. Hackers obtained account holder names, social security numbers, and financial details. That includes credit and debit card numbers, security codes, access codes, passwords, and PIN numbers—essentially everything needed to drain someone's accounts or commit identity theft.

A four-month gap separated the February breach from the June notification. My Daily Choice disclosed the attack to Maine, California, Texas, and other states through official breach notification filings, but kept customers in the dark for months.

As of early June, My Daily Choice claimed it had "no indication identity theft or fraud relating to this incident." That statement offers little comfort to customers whose social security numbers and credit card information sat in a hacker's possession for 120 days.

The company is offering affected customers credit monitoring through Cyberscout, a TransUnion subsidiary that handles fraud assistance and remediation. My Daily Choice says it will provide single bureau credit monitoring, credit reports, and credit scores at no charge for an unspecified period.

The breach response relies on customers to catch problems themselves. My Daily Choice advised people to keep reviewing account statements and monitoring free credit reports for suspicious activity—standard advice that puts the burden squarely on victims.

This is not the company's first brush with security problems. The February breach and delayed disclosure raises questions about My Daily Choice's data handling practices and why it took so long to notify customers that their most sensitive information had been compromised.

🤖 Quick Answer

What data was compromised in the My Daily Choice breach?
The breach exposed sensitive information on 89,188 account holders, including names, social security numbers, and financial details. The unauthorized access occurred on February 15th, 2024, through My Daily Choice's third-party data storage system, with the company disclosing the incident four months later in June.

Why did My Daily Choice delay notifying affected customers?
My Daily Choice did not publicly explain the four-month delay between the February 15th breach discovery and the June 5th disclosure letters sent to affected account holders. The company's investigation with its IT team and hosting vendor may have contributed to the notification timeline, though specific reasons remain undisclosed.

Which third-party provider was responsible for the security failure?
My Daily Choice has refused to publicly identify the third-party data storage vendor responsible for securing customer information. Despite launching an investigation with the hosting

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