Giancarlo Santigli, whose Facebook profile lists Rome as his location, registered the multibuyworld.com domain on October 31st, 2016. Multi-Buy World claims a 23-year history, citing an origin as "Promo Italia" in Italy before rebranding to "Multibuy Srl" in 2014. These claims contradict the domain's registration date and a lack of any online record for "Promo Italia" in the multi-level marketing sector.
The company's stated corporate address in Malta adds another layer of opacity. Such offshore jurisdictions frequently attract entities seeking to obscure ownership and operations from regulators. Santigli's domain registration lists an address in Catania, Italy, creating a geographical disconnect that complicates any attempt to identify the true operators.
Multi-Buy World also asserts it has 150,000 customers and describes itself as "very successful." Web traffic analytics, however, show the site behaving like a new venture with minimal online presence. Established, successful e-commerce platforms typically register a measurable digital footprint with analytics services.
The company offers no tangible products or services to external customers. Instead, affiliates acquire Multi-Buy membership itself. This membership provides access to an affiliate-only e-commerce platform, which serves as the sole "product." This structure is a hallmark of pyramid schemes, where the focus remains on recruiting new members rather than selling goods or services.
Affiliates purchase "PR Packages" for €50. These packages purportedly generate daily returns of €0.35. Half of this return arrives as cash, while the other half comes as "Eurocredits." These Eurocredits are locked into the internal e-commerce platform, requiring affiliates to spend them within the Multi-Buy ecosystem. This mechanism ensures money circulates internally, preventing capital from leaving the system and creating a semblance of activity without actual external commerce.
The compensation plan operates on a unilevel recruitment model, extending six levels deep. When an affiliate recruits a new member, that new member sits on the first level. Subsequent recruits by that new member fall onto the second level, and so on. Commissions are paid out on the money invested by downline members, not on product sales. First-level recruits generate an 8% commission for their referrer. This drops to 5% on level two, tapering to 1% by level six.
The math behind these commissions illustrates the scheme's reliance on fresh capital. A €50 investment yields €4 for the direct recruiter, €2.50 for their recruiter, and as little as €0.50 for a recruiter six levels up. New investments are necessary to pay out returns to existing members. When recruitment inevitably slows, the structure cannot sustain its promised payouts, leading to collapse for those at the bottom. The promise of €0.35 daily ROI is mathematically unsustainable when dependent solely on new participant funds.
Multi-Buy World exhibits several characteristics of a Ponzi scheme disguised as multi-level marketing. These include undisclosed ownership, a fabricated company history, a lack of genuine products, compensation tied directly to recruitment, mandatory internal spending through "Eurocredits," and daily returns that rely entirely on new investments. Consumers considering such opportunities should exercise extreme caution.
The Securities and Exchange Commission, along with regulators across the European Union, consistently warns against schemes that promise high daily returns with no clear underlying business activity. Such operations often rely on a constant influx of new money, leaving most participants, especially late entrants, with substantial losses.