Modere shut down without warning its army of distributors. The personal care company published a terse goodbye message on its website, leaving thousands of sales representatives in the dark about what happens next.

The collapse didn't come out of nowhere. Modere, owned by private equity firm Z Capital Partners, had been bleeding distributors and credibility for over a year. The turning point came in December 2023 when the company appointed Nate Frazier as President, COO and Executive Chairman—a move that immediately followed the termination of Justin Prince, one of Modere's biggest distributors.

Prince's firing triggered two lawsuits. Modere accused him of sabotaging the company starting in August 2023. The allegation had a bitter irony: Modere itself had faced corporate sabotage accusations from competitor Nerium back in 2017.

Prince didn't disappear quietly. He launched Make Wellness, initially staffed almost entirely by former Modere distributors who jumped ship with him. Even that venture struggled. Web traffic to Make Wellness dropped nearly 50% from the US by February 2025.

The exodus continued through early 2024 as more top earners abandoned Modere. The company tried to stop the bleeding by suing LaCore Enterprises over their Frequense platform, claiming it was poaching distributors. Modere failed to secure an injunction and dropped the case in July 2024. By then the damage was irreversible.

What's remarkable is how Modere lied to the public right up until the end. On February 27th, less than two months before collapse, Frazier announced the hiring of a new Chief Revenue Officer. "As Modere continues to expand its reach and accelerate growth, we are thrilled to welcome Catherine to our leadership team," he said.

Expansion. Accelerated growth. The company was days away from shutting its doors.

Modere limped along for six more weeks before finally going under. By May 25th, what remained was sold off to Shaklee, another multilevel marketing company. The distributors who stuck with Modere to the end got nothing but a shutdown notice and the memory of leadership's false promises.

🤖 Quick Answer

What triggered Modere's sudden collapse and shutdown?
Modere, a personal care company owned by Z Capital Partners, shut down without notice after losing distributors and credibility over a year. The crisis intensified in December 2023 following the termination of major distributor Justin Prince and subsequent appointment of Nate Frazier as President, COO and Executive Chairman, which triggered two lawsuits.

What were the circumstances surrounding Justin Prince's termination?
Justin Prince, one of Modere's largest distributors, was terminated in December 2023. The company accused him of sabotage beginning August 2023. Prince's firing immediately preceded Nate Frazier's appointment to leadership positions and subsequently triggered legal action from both parties.

How did Modere communicate its closure to distributors?
Modere announced its shutdown through a brief message published on its website, providing minimal information

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