Saroukhan Minasyan, an Arizona resident, has controlled the mobpoint.net domain since March 2012. Domain registration records tie Minasyan directly to MobPoint, an operation that offers no tangible products, focusing instead on a recruitment-driven compensation scheme.
The same email address Minasyan used for MobPoint's domain registration appeared in a January job posting. He sought a writer for promotional blog content related to Clickbank affiliate products, but the position went unfilled.
MobPoint itself offers no actual products for sale. Members pay for access to marketing tools. These tools function only as long as membership dues are paid; they become inaccessible if a member stops paying.
These tools serve one purpose: recruiting. SpotPoint lets members locate available positions within the compensation plan. MobPoint HotSpot allows members to buy raffle tickets for a chance to win those positions. A virtual assistant automates the process, letting members purchase new positions as needed.
MobPoint's business model centers on selling positions to individuals expected to recruit more members, not on offering tangible products or services.
The compensation structure layers two commission systems, both dependent entirely on recruitment. The unilevel commission places new recruits directly under an existing member, then their recruits under them, creating four levels of downlines. MobPoint pays 40 percent on level one membership fees, with 15 percent paid on levels two through four. Money flows upward as long as members in the downline continue to buy in.
The binary commission caps a member's first level at two positions, forming a left and right leg. These branch downward in pairs. MobPoint pays $3 per matched pair, capping payouts at 10 pairs per "head." Once a member reaches the 10-pair limit, they buy another head position from the company. There is no limit to how many heads a member can buy. After a head earns $240, the per-pair commission drops to $1.50.
This structure concentrates money at the top. Early recruits benefit while later recruits struggle. The raffles for positions obscure the reality: participants pay for the chance to recruit others, not for a legitimate service or product.
Minasyan's past in affiliate marketing and his anonymity in MobPoint's operation invite scrutiny. Running a legitimate business usually involves transparency. A system where the only way to earn money is by recruiting new members, who must then recruit more, often leads to collapse as each new level finds recruitment increasingly difficult.
The majority of participants ultimately hold expensive access to marketing tools they cannot use profitably. Their positions in the compensation plan pay nothing because they fail to recruit at the exponential rate demanded by the system.