A major multilevel marketing scheme is now selling fake cryptocurrency to desperate investors chasing unrealistic returns.
Lyoness—operating under aliases including Lyconet, Cashback World, and MyWorld—plans to launch "eCredits" this spring, according to a promotional video circulating in Latvia. The company is selling these digital tokens at 1 EUR each and making a stunning pitch to recruits: a 10,000% return on investment within four years.
There's no legitimate basis for those numbers. The returns depend entirely on whether Lyoness can convince more affiliates to keep throwing money at the scheme—the defining characteristic of a Ponzi operation.
The company claims eCredits will gain value through its e-commerce platform. That's a thin justification. The platform barely functions outside the closed loop of Lyoness members who've already invested. Without real external demand, eCredits are worthless.
Lyoness is distributing eCredits through three channels. Affiliates who invest 2,000 EUR into the company's "Enterprise Cloud" positions receive 2,000 eCredits. Those who buy ten tickets to an upcoming Eric Worre seminar in Prague get 1,990 eCredits, with another 199 credited to those who actually attend. The company's top earners—affiliates who've roped thousands into the scheme—receive millions of eCredits through a "President's Bonus."
The math reveals the con. ECredits cost Lyoness almost nothing to manufacture. The company hasn't disclosed whether affiliates can actually cash them out on any exchange. Right now, Lyoness isn't even letting members purchase eCredits outright. Instead, the company is taking "priority" reservations, letting it track which recruits to reward once the token officially launches.
Affiliates can reserve up to 49,668 eCredits per account—a number designed to keep investors mentally committed to the scheme long before they see actual returns.
The Worre Seminar kicks off May 24-26 in Prague. Eric Worre, described as a "network marketing expert," runs Network Marketing Pro and carries significant influence within the MLM industry. His decision to headline an event for a confirmed Ponzi scheme raises questions about either his judgment or his willingness to profit from fraud.
Authorities are watching. The US Federal Trade Commission and international regulators recently launched Operation Cryptosweep specifically targeting cryptocurrency scams dressed up as securities. Worre, a US citizen, could find himself in regulatory crosshairs for promoting an unregistered digital asset on behalf of a fraudulent operation.
Lyoness has a track record. Regulators in multiple countries have investigated the company for operating as an illegal pyramid scheme. The eCredits launch appears to be a rebrand of the same old game—using digital tokens to obscure the fact that money flows only to those at the top, not to the majority of recruits chasing phantom returns.
🤖 Quick Answer
What is Lyoness eCredits cryptocurrency?eCredits is a digital token launched by Lyoness, a multilevel marketing company operating under various aliases including Lyconet and MyWorld. The company sells these tokens at 1 EUR each, promoting them through its e-commerce platform and making claims of substantial investment returns to recruit new affiliates into the scheme.
What returns does Lyoness promise for eCredits?
Lyoness claims eCredits will generate a 10,000% return on investment within four years. However, financial experts note these projections lack legitimate economic basis and depend entirely on continuous recruitment of new affiliates, characteristic of Ponzi scheme structures rather than sustainable value creation.
How does Lyoness justify eCredits value?
The company claims eCredits will appreciate through transactions on its e-commerce platform. This justification is considered insufficient by analysts,
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