The Norwegian Gaming Board has rejected Lyoness’ second appeal, resulting in the Ponzi scheme being permanently banned in Norway.

The Gaming Board initially banned Lyoness in Norway back in January 2018.

The Gaming Board’s investigation found that the majority of revenue Lyoness generated in Norway was from direct unit investment, as opposed to cashback shopping.

Thus it followed commissions and unit returns were also primarily funded by new unit investment.

This is the
Ponzi scheme baked into Lyoness
that BehindMLM first warned consumers about back in 2012.

Lyoness’ first appeal to the Gaming Board’s decision was the usual “
wutabout shopping???
” song and dance.

Lyoness also submitted “new information” to the Gaming Board, regarding their company’s numerous name-changes.

You had Lyoness, which then split into Lyconet and Lyoness, which then became Lyconet and Cashback World, which I believe now is myWorld and Cashback World.

Fortunately the Gaming Board rejected both the cashback and “but we changed our name” arguments.
Lyoness’ first appeal was denied
 by the Gaming Board in June 2018.

Lyoness filed a second appeal to the Complaints Board following the June decision.

The second appeal saw Lyoness argue that the Gaming Board’s decision was based on “procedural errors” and disproportionate to violations committed.

Lyoness demanded “the right to correct the illegal” nature of their business model.

Seeing as the Ponzi investment scheme has been
central to Lyoness’ business model since day one
, how they’d have gone about this is unclear (another company name-change?).

Yesterday on February 12th the Complaints Board announced it had
rejected Lyoness’ second appeal
.

The Gaming Authority’s decision on 31 May 2018 is not subject to procedural errors and is also not disproportionate.

The Lottery Board has made a thorough assessment of Lyoness’s business and the conclusion is clear.

The Lottery Board has not found reason to give Lyoness the right to correct the illegal relationship. Lyoness (Lyoness Europe AG and Lyoness Norway AS) will stop all business.

And so that’s that.

After being confirmed an illegal pyramid scheme no less than three times, Lyoness is now permanently prohibited from operating in Norway.

🤖 Quick Answer

What was the outcome of Lyoness' second appeal in Norway?
The Norwegian Gaming Board rejected Lyoness' second appeal, confirming the permanent ban of the company nationwide. This decision upheld the initial ban issued in January 2018, preventing Lyoness from operating any gambling or investment activities in Norwegian territory indefinitely.

Why did the Norwegian Gaming Board ban Lyoness?
The Gaming Board's investigation determined that Lyoness generated the majority of its Norwegian revenue from direct unit investments rather than legitimate cashback shopping activities. Commissions and unit returns were primarily funded by new investor money, constituting a Ponzi scheme structure.

What arguments did Lyoness present in its appeals?
Lyoness' first appeal centered on defending its shopping cashback component as legitimate business activity. The company also submitted new information regarding multiple company name changes to support its appeal against the Gaming Board's decision.

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