In October of 2015, the blog LazyMan And Money published a Le-Vel review titled “
Is Le-vel Thrive a Scam?
”

At the time of publication, Lazy Man’s review is the top listing on Google for the search “le-vel review”.

The review delves into Le-Vel’s Thrive patch product, raising potential issues with the FTC and a lack of clinical trials.

Analysis of Le-Vel’s other offered products include cost analysis, value for money, the lack of disclosure Le-Vel’s “proprietary blends” have.

A number of sources are cited in Lazy Man’s review, including excerpts from the FTC and consumer-advocate publications.

Based on the pricing of Le-Vel’s products being “banana pants crazy”, Lazy Man asserts the requirement that Le-Vel affiliates ‘
buy product yourself or sell enough of it each month
‘ will mean affiliates ‘
are typically going to be left paying for
‘ products themselves, ‘
which makes (Le-Vel) look like a Pay to Play scheme
‘.

The compensation plan clearly focuses the rewards on people with the most volume in their downline, not sales to outside people.

According to these FTC guidelines, that focus would appear to make Thrive a pyramid scheme.

Social media marketing by Le-Vel affiliates also comes under fire, with Lazy Man exhibiting a coordinated Facebook marketing campaign directed to “Le-Vel leaders”.

The nature of the “planned post campaign” is naturally not disclosed to the general public, with it supposed to look like an organic marketing effort.

Rounding out the review, Lazy Man concludes:

Between the extremely expensive products, dubious marketing, and what appears to be a pyramid scheme (see aforementioned FTC guidelines), I think it is clear that Le-vel Thrive is a scam.

Le-Vel evidently aren’t too happy about the exposure Lazy Man’s review has been getting, with a cease and desist sent to the blog on January 18th.

On behalf of Le-Vel, their attorneys accused Lazy Man of ‘
making disparaging, false, and defamatory statements about Le-Vel and its THRIVE product line
‘.

Le-Vel’s attorneys went on to reduce a decade of Lazy Man blog posts to a

business model of using the name of a well-known network marketing company next to the word “scam” in order to drive internet traffic.

Indeed, it appears Le-Vel objected to the title of Lazy Man’s review, which
literally
 raised the question of whether Le-Vel was a scam.

Specifically, that Lazy Man made

statements or assertions that Le-Vel: incentivizes its Promoters to make misrepresentations; is violating FTC guidelines and regulations; is illegally violating FDA marketing restrictions; is an illegal pyramid scheme; is a scam; is not a legitimate business; supports Promoters who do not perform any function other than pyramid scheme recruiting; sets up its Promoters for failure as “a [m]athematical [c]ertainty”; is overcharging people by fifty times, for hundreds of dollars per year; sells THRIVE patches that are placebos with no ingredients; and sells THRIVE M supplements that are incomplet

🤖 Quick Answer

What legal action did Le-Vel take regarding the LazyMan And Money review?

Le-Vel sued blogger LazyMan And Money and demanded that the review titled "Is Le-Vel Thrive a Scam?" be taken down from the internet. The review, published in October 2015, ranked at the top of Google search results for "le-vel review" and criticized the company's Thrive patch product, FTC compliance issues, lack of clinical trials, and expensive pricing structure.

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