Kingdom Craze operates without identifying its owners or management on its public website. Its "Terms and Conditions" cite "Kingdom Craze LLC" as a Texas-based entity, but the listed street address is a virtual office shared by multiple businesses, including FedEx.
Further details in the terms indicate Nevada law governs disclaimers, privacy policy, and jurisdiction. This creates a conflict with the Texas LLC registration. Corporation Wiki lists Ehrich Pakala as a "Manager" for Kingdom Craze LLC in Texas, though no public information connects Pakala to the multi-level marketing industry.
Kingdom Craze offers no direct retail products or services. Instead, affiliates join and invest in virtual real estate called "hovels," an in-house game run solely on the company's website for registered members.
Visitors who are not affiliates can play a series of third-party games on the Kingdom Craze website, some of which require payment. Kingdom Craze likely earns an affiliate commission when a visitor pays to play these external games.
The compensation plan centers on affiliates buying "hovels" for $10 each. These purchases use "krun," Kingdom Craze's virtual currency, where 1000 krun equals $10 USD. Each purchased hovel then pays a daily return on investment to its owner for 180 days.
The amount of "land" an affiliate owns directly influences the daily "tributes" received in krun. Affiliates can increase their rank by acquiring more hovels, which reportedly boosts their potential "tributes." To qualify for their daily ROI, affiliates must play games on the website, a requirement that appears to scale with their affiliate rank.
"Tributes" also refer to referral commissions. Recruiters earn a 10% commission on each hovel purchase made by their direct referrals. A variable referral commission is also paid on the daily ROI generated by referred affiliates' hovels. All referral commissions are paid out in kruns. The company does not specify minimum or maximum krun investment amounts.