Top-earner Jay Bennett has sued Isagenix over what he refers to as “The False MLM Promise”.

Bennett is a long-time Isagenix distributor, having joined the company back in 2002.

Over the next twenty years, the Bennetts’ business was amongst the highest ranked independent Associate at Isagenix, with 25 stars.

For the past two decades, Isagenix was the Bennetts’ sole career focus, and only source of income.

As of May 2023, Bennett and his family own five income positions within Isagenix’s MLM opportunity.

As described by Bennett in a June 9th lawsuit filed in Arizona, “The False MLM Promise”

is a representation that if an Associate works hard to build his or her downline, then after a few years, the Associate can sit back and enjoy a care-free lifestyle by living off the “residual income” generated by his or her downline organization.

Bennett claims Isagenix incorporates “The False MLM Promise” into its “corporate events, on conference calls, and is seen throughout Isagenix’s marketing and recruitment materials”.

The crux of Bennett’s “The False MLM Promise” claim against Isagenix, is

once an Associate works hard to achieve a high rank with the corresponding residual income, Isagenix will confiscate that income for its own pecuniary benefit.

Worse, since Isagenix cuts off the Associates income,the Associate is left without any funds to assert his or her rights, and this is what Isagenix counts on.

As noted by Bennett, in March 2023 Isagenix included a “we can terminate you whenever we want” clause into its Policies and Procedures (IIAA).

The Amended IIAA contained a new provision which stated the following at Section 3.4 of the Policies & Procedures:

“Isagenix may, at its reasonable discretion, elect not to renew your Associate Contract. Isagenix will notify you of its intent not to renew on or before the anniversary of your enrollment.”

In other words … Isagenix has the sole right to terminate an Associate’s business as long as such a decision is reasonable.

This coincides with Isagenix being
sold off to undisclosed investors
on February 27th, 2023.

Bennett claims the then newly implemented clause is

contrary to the MLM Promise because it essentially allows Isagenix to take an Associate’s business with impunity after they spent years building that business.

Crucially, Bennett claims he was never made aware of the Policies and Procedures change, and also never agreed to it.

Nonetheless, on May 25th, Bennett claims

absent any prior notice, the Bennetts received a letter from Kevin Heaphy, General Counsel for Isagenix … (stating) Isagenix intended not to renew the Bennett’s contract.

Isagenix provided no reason for the termination other than relying on Section 3.4 of the Policies and Procedures in the Amended IIAA.

Bennett claims that immediately upon receiving the letter, he was locked out of his distributorship and cut off from his Isagenix downline.

Since May 25, 2023, Isagenix has withheld all recurring payments of the Ben

🤖 Quick Answer

Who is Jay Bennett and what is his lawsuit against Isagenix about?
Jay Bennett is a top-earning Isagenix distributor who joined in 2002 and reached the highest independent Associate rank with 25 stars. In June 2023, he sued Isagenix in Arizona, alleging "The False MLM Promise"—claiming the company misrepresented that distributors could earn passive residual income by building downlines, despite dedicating two decades solely to the business.

What is the significance of Bennett's position within Isagenix's structure?
Bennett and his family own five income positions within Isagenix's multilevel marketing opportunity, representing substantial investment and commitment. His status as a 25-star top-earner demonstrates significant success within the company's hierarchical system, making his lawsuit particularly noteworthy regarding earnings claims and business sustainability promises.

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