Kenny and Chante Lloyd, formerly co-CEOs of the collapsed multi-level marketing company Tava, are now promoting It's a Lifestyle Outlet. This new venture, which does not disclose ownership on its website, began circulating "relaunch" marketing material in September 2025. It's a Lifestyle Outlet offers Tava's previous line of nutritional supplements.
The Lloyds established themselves as co-CEOs of Tava, an MLM company operating under LaCore Enterprises. Tava faced a copyright infringement lawsuit filed in 2023, which appears to have precipitated its collapse in late 2023 or early 2024. Court records for the copyright infringement case show no updates since May 2025.
After Tava ceased operations, the Lloyds briefly promoted another MLM, Govvi. That venture seems to have been short-lived, leading to the current launch of It's a Lifestyle Outlet. The website for It's a Lifestyle Outlet, "itsalifestyleoutlet.com," was registered on March 14, 2024, with a private registration last updated on March 15, 2025.
But the website fails to provide any information about the company's owners or executive team. This lack of transparency is a significant red flag in the direct selling industry, often making it difficult for consumers and regulators to hold individuals accountable. Many regulatory bodies, including the Federal Trade Commission in the United States, stress the importance of clear disclosure for businesses operating in a multi-level marketing model.
It's a Lifestyle Outlet markets several supplements that were previously sold by Tava. These include Vale30, priced at $49.99 for 32 servings, which claims to promote healthy digestion. Vacia Detox Tea retails at $49.99 for 30 single-serve sachets, designed for body cleansing. Flare energy capsules also sell for $49.99 for a bottle of 30, promising sustained energy. The direct replication of Tava's product line under the new company name suggests a continuation of the previous business model.
The company's compensation plan pays commissions on retail sales to customers and on sales generated by recruited promoters. It's a Lifestyle Outlet defines nine promoter ranks: Dreamer, Believer, Manifester, Transformer, Empower, Visionary, Mogul, Icon, and Superstar. Each rank requires specific qualifications, primarily based on personal product sales or cumulative downline sales volume. For instance, a Dreamer must sell five products, while a Superstar needs to generate $250,000 in downline sales volume.
The compensation plan details do not explicitly state what monetary rewards are associated with achieving these ranks. This omission means that beyond mere recognition, no clear financial benefit appears tied directly to advancing through the promoter ranks. Such structures can imply that the primary financial incentives lie elsewhere in the plan, often tied to recruitment and volume.
Residual commissions are paid through a unilevel compensation plan. Under this structure, a promoter sits at the top of their team. Every individual they personally recruit is placed on their first level. If those first-level promoters recruit new individuals, those new recruits appear on the original promoter's second level, and so on. Commissions are typically calculated as a percentage of the sales volume generated by each level of the downline team.
So, a promoter's earnings often depend heavily on the sales performance of their entire recruited network. This model, while common in direct selling, requires continuous recruitment and high sales volume throughout the downline for promoters to earn substantial income. The emphasis on downline sales volume for rank advancement further highlights the recruitment-driven nature of the business.
Multi-level marketing companies frequently face regulatory scrutiny regarding whether they operate as legitimate direct sales organizations or as illegal pyramid schemes. The Federal Trade Commission distinguishes between the two: legitimate MLMs derive the majority of their revenue from actual product sales to end-users, while pyramid schemes primarily profit from recruiting new participants and requiring them to purchase products or services. Data indicates that a large majority of participants in many MLM models earn little to no profit, with many losing money. The lack of transparent ownership and the history of its promoters merit careful consideration.
Consumers considering participation in It's a Lifestyle Outlet should exercise caution, especially given the company's undisclosed ownership and its direct links to a previously collapsed multi-level marketing venture.