Dwayne Starchuk launched Got Paid Ads in early September 2011, predating his involvement in two later investment schemes. In mid-February 2012, Starchuk went into prelaunch with Xxxtreme Exposure, a Ponzi scheme that attracted 130 members and paid out $1741 in returns. He then launched Crazy4Ads, another Ponzi scheme, which saw 59 members and $729 in returns.
The Got Paid Ads website offered no ownership or operational details. Its domain, godpaidads.com, was registered on September 25, 2011, with private registration information. A review of the website's source code, however, showed data pulling from the "doublin.me" domain. This same domain appeared in the code for Xxxtreme Exposure and Crazy4Ads. Dwayne Starchuk owns the "doublin.me" domain, linking him directly to the operation of Got Paid Ads.
Got Paid Ads provided no retail products or services. Members investing $10 received advertising credits for an in-house network on the Got Paid Ads site. These credits were not available for separate purchase.
The Got Paid Ads compensation plan centered on a profit pool. Members joined and invested in $10 increments. Each $10 investment secured one share of this profit pool. The pool consisted of funds from all new and existing members who invested after a participant's initial investment. There appeared to be no limit on shares a member could purchase, nor a fixed maturity period for investments. More $10 investments meant a larger share of later member funds.
Starchuk claimed a 60/40 split of the profit-share. Got Paid Ads kept 60% of each $10 investment, distributing the remaining 40% among members. A portion of the company's 60% share covered referral commissions. Got Paid Ads paid a 10% commission on direct referrals, with 2% commissions on levels two and three, calculated from the money their recruits invested.