Terry Burns launched EzIncome4All in August 2013 from Virginia, claiming ownership through TNB Enterprises LLC. Burns stated he owned several other online programs and expected them to operate for many years.
Dream Team 2x2, a matrix-based recruitment scheme, charged affiliates $35 to participate. It launched in February and declined by July, preceding EzIncome4All's release. Before both, Burns started "Golden Gate to Wealth" in mid-2011. This was another matrix-based recruitment scheme that has since collapsed and is no longer active.
Burns also credits himself with ownership of "Dream Team 1 Up," "Traffic2Wealth," "Mega Cycler," and "Surfin Adz." His YouTube channel suggested affiliate involvement in other schemes between Golden Gate to Wealth and Dream Team 2x2. These included Highdef Nation, an insurance-based pyramid scheme that failed, EZ Downline Builder, which generated downlines for several recruitment schemes, and 2Bucks2Join, a $2 entry pyramid scheme.
EzIncome4All offered no retail products or services. Affiliates marketed only membership to the company itself. Joining allowed them to buy positions in the compensation plan.
The compensation plan centered on affiliates buying "$50 Ez Packs." According to company materials, $25 of each Ez Pack fee went to a 1x3 cycler matrix. The remaining $25 funded a revenue share.
Three 1x3 matrices paid commissions, with new Ez Pack purchases filling each one. The first matrix paid $25 when full and provided entry into the second. The second matrix paid $50 when full and allowed entry into the third. The third matrix paid $100 upon completion and offered a free re-entry into a new level 3 matrix. A $10 referral commission also went to recruiters when their personally recruited affiliates completed a level 3 matrix.
An Ez Pack purchase also created a $25 position in the company's revenue-sharing scheme. Affiliates had to click six company-provided ads daily. This qualified them for a $32.50 return on investment, or 130%. The speed of this payout depended directly on how much money affiliates deposited into the company each day.