Jesse Monsma, a 12-year-old from Holland, appeared on stage with Empower Network CEO David Wood at a Chicago event. Monsma told affiliates he earned $12,000 in four months. The company, which promotes an "event-based" business model, presented Monsma as an active income-generating affiliate.
Using children in multi-level marketing often faces public scrutiny. Companies like Bids That Give previously linked children's charities to penny auction schemes. Bids That Give prominently displayed children on its website. The company claimed donations to children's charities, a tactic that obscured its underlying affiliate-funded Ponzi points scheme. This approach added a layer of obfuscation to the business model.
The MLM industry is highly competitive. Companies frequently employ aggressive marketing to gain an advantage. The practice of involving children in marketing strategies has drawn criticism for its exploitative nature.
Empower Network, however, escalated this practice. The company moved beyond associating children with charities. It presented a child as a direct participant and earner within its structure.
The Chicago event gathered Empower Network affiliates. Wood introduced Monsma, who then shared his earnings claim. The audience responded with applause. Wood encouraged a standing ovation, then knelt before Monsma, waving his arms in a gesture described as "symbolic worship." Wood continued to question Monsma about his involvement. Monsma stated he works about 10 hours each week. His primary revenue generation involves "sending messages" on Facebook and blogging. These activities all target the growth of the Empower Network.
Monsma's reported methods for income generation include direct messaging and blogging, aimed at expanding the company's affiliate base.