Dubli operates in the e-commerce MLM niche, with the company claiming to have a corporate headquarters office in Cyprus.

An address in the US state of Florida is provided on Dubli’s website, presumably to plant the seed that the company has a US presence. Further research however reveals that this is just virtual office space provided by Regus (starting at $109 a month).

It’s noted that the images used by Dubli to represent their purported Florida office look nothing like images of the actual office space provided by Regus:

What the story is there I’m not sure.

Heading up Dubli is CEO Michael Hansen (right).

As per Hansen’s Dubli corporate bio,

In 1996, he commenced his entrepreneurial career by developing a successful chain of Mexican themed franchise restaurants which he sold in 1999 to pursue a career in the Network Marketing industry where he achieved the highest position in two US-based network marketing companies, in telecommunications and financial services.

I did see a Michael Hansen pegged to a few MLM opportunities but, due to language-barriers, am not sure if it is the same person. In any event, Hansen went on to launch Dubli in 2003 and has been running the company ever since.

As for Dubli, I first wrote about them all the way back in 2010 – when the company was
mostly focused on online penny auctions
.

BehindMLM reviews were a bit different back then, so you’ll have to excuse the deviation from the standard most of you are used to today.

I never got around to properly reviewing Dubli’s compensation plan then, as momentum for the company petered out shortly after the initial buzz.

As I recall though, the basic gist of it revolved around the selling of “Dubli Credits”, which were then used in the company’s auctions.

Over the next four years Dubli persisted with their model, occasionally fluttering in and out of the MLM industry’s consciousness.

During this time the company underwent more than a few relaunches in an attempt to get their auction business off the ground, but it wasn’t until 2012 that things began to take off.

As explained in Dubli’s annual report, filed August 2014:

During fiscal 2012, the auctions program generated an increasing number of transactions during the first three quarters and then grew significantly in the fourth quarter.

The fourth quarter growth is attributable to significant discount bonus feature added to each auction by the Company, a promotional device designed to build web site traffic and increased sales of goods and other products.

During 2012, Dubli sold a total of $2.09 billion in auction credits. Quarter 4 alone saw a 1330% increase in auction revenue, $1.9 billion up from $143,000 the previous quarter.

The problem?

Business Associates affiliated with our network marketing company purchased 96.0% of all DubLi Credits sold in fiscal year 2012.

Retail activity was insignificant.

With Dubli affiliates purchasing credits came commission liabilities, which, despite selling $2 billi

🤖 Quick Answer

What is Dubli's business model and headquarters structure?
Dubli operates as an e-commerce multilevel marketing (MLM) company with corporate headquarters claimed to be in Cyprus. The company maintains a U.S. presence through a virtual office in Florida provided by Regus, a professional office services provider, rather than a physical location. This arrangement allows the company to establish a domestic presence while minimizing operational costs.

Who leads Dubli and what is his background?
Dubli is headed by CEO Michael Hansen. According to corporate biographical information, Hansen began his entrepreneurial career in 1996 by developing and establishing a successful chain of Mexican-themed franchise restaurants, which he subsequently sold. His early business ventures demonstrate experience in building and managing commercial enterprises before his involvement with Dubli.

How does Dubli utilize its U.S. office address?
Dubli lists a Florida address on its website to

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