The Daily Wealth Ads website, dailywealthads.com, registered on March 7, 2012, provides no public information about its owners or operators, with its domain registration kept private. This lack of transparency is a common characteristic of high-risk investment schemes.
Companies that obscure their leadership make it difficult for regulators or investors to hold anyone accountable. A private domain registration further complicates efforts to identify the individuals behind the operation.
Daily Wealth Ads sells advertising banner positions. Users can buy 728x90 banners for $10 or 468x60 banners for $20, both for five-day placements. The company also recruits members into an investment program. These members receive advertising credits alongside their financial participation. The Daily Wealth Ads website then displays these member advertisements.
Members invest in $10 lots. Daily Wealth Ads promises a 4% daily return on these investments over a 50-day period, totaling a 200% return on investment. Only 60% of this promised return is paid out directly to members. The remaining 40% must be reinvested back into the company. Individuals are capped at investing $15,000 in the scheme at any given time.
Referral commissions are paid on new investments. Direct recruits generate a 10% commission for their referrer. Their own recruits, at level two, pay out 5%. Membership to Daily Wealth Ads is free. However, a member must make an investment themselves before they can withdraw any earned commissions, even those from referrals.
The actual value of the advertising sold by Daily Wealth Ads appears negligible. There is no evidence of third-party traffic or retail exposure on the advertising network. Visitors to the Daily Wealth Ads site are primarily there for the income opportunity, not to view advertisements. So, it is highly unlikely the company generates significant revenue from ad sales. Retail advertising revenue cannot cover 200% returns.
New member investments instead fund payouts to existing members. This structure defines a standard Ponzi scheme. The mandatory 40% re-investment prolongs the scheme's inevitable collapse. Company administrators process payments only once a week. This gives them ample time to identify financial strain and shut down operations before members fully realize what has happened.
Daily Wealth Ads explicitly states on its website, "DailyWealthAds is primarily an advertising program. You are purchasing Ad Packs where you will instantly."