BioLimitless has announced it is abandoning its blockchain backoffice.
The stated reason for the decision is to “allow for customers to be able to purchase product with credit cards”.
BioLimitless’ marketing also states the change will allow “members to have a powerful back office”, suggesting its blockchain backoffice didn’t cut it.
What impact BioLimitless abandoning its blockchain backoffice will have on the business is unclear. The blockchain backoffice was a major selling point since
BioLimitless’ late July prelaunch
.
Outside of marketing though the idea is kind of pointless. In fact it’s probably a good thing BioLimitless isn’t broadcasting private customer data to the world.
I suspect the actual reason BioLimitless is abandoning the blockchain is due to a lack of interest.
At least initially, BioLimitless was being marketed to
Daisy Global Ponzi victims
. It seems there just aren’t enough suckers willing to spend more money when Jeremy Roma is still
stringing Daisy Global victims along
.
As of November 2024, SimilarWeb was tracking just shy of
400 monthly visits
to BioLimitless’ website. Opening up credit cards is an obvious effort to expand BioLimitless beyond Daisy Global victims.
On a December 16th BioLimitless corporate call, Roma stated;
As much as I love blockchain and have been in that world for a long time, what we realized is this is a project designed to reach the masses. And the masses don’t know how to set up a crypto wallet.
Also of note is BioLimitless’ new “expert operations and infrastructure team”. It follows owner Jeremy Roma acknowledging extended “delays in [product] shipping”.
One of the issues that we ran into was our manufacturing partners did just not have the experience and the capacity to actually implement and do what Dr. Eric’s vision was.
Some of you have been waiting three, four months. Thank god the products are now arriving.
Why BioLimitless chose a manufacturer without the required experience in the first place is unclear.
BioLimitless is scheduled to launch in Dubai, the
MLM crime capital of the world
, on March 2nd, 2025.
As of December 2024, Roma maintains BioLimitless will have “the biggest launch that the industry has ever, ever seen.”
🤖 Quick Answer
Why did BioLimitless abandon its blockchain backoffice?BioLimitless officially stated the decision was made to enable customers to purchase products using credit cards and to provide members with a more powerful back office system. The company's previous blockchain-based infrastructure reportedly did not meet operational requirements, prompting the transition to a conventional backoffice platform.
What was the significance of the blockchain backoffice to BioLimitless?
The blockchain backoffice had served as a major selling point for BioLimitless since its late July prelaunch period. Its removal represents a notable strategic shift for the company, as the feature was previously central to its marketing and brand positioning within the MLM industry.
What are the potential implications of BioLimitless moving away from blockchain technology?
The long-term business impact remains unclear. Industry observers note that abandoning blockchain may reflect broader challenges with member interest and adoption.
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