Jef Welch, who faced a federal court order in 2008 regarding MLM recruitment and later led a collapsed crypto Ponzi scheme, launched Atteva in July 2020. The multi-level marketing company focuses on nutritional supplements and weight loss, claiming a California headquarters.
Atteva lists a corporate address in California. However, this location appears shared with multiple businesses seemingly unrelated to nutritional supplements or multi-level marketing. The discrepancy raises questions about Atteva's operational base, especially since Welch himself is known to reside in Georgia.
Welch's history in the multi-level marketing sector includes a legal dispute between Sisel and Neways distributors. In 2008, a federal court in Utah issued a specific restraining order against Jef and Patricia Welch. The order prohibited them from recruiting any current Neways distributor into another multi-level marketing company. This ruling addressed a direct cross-recruitment conflict within the industry.
Welch resurfaced in March 2018, acting as the financial contact for CGI Limited. He directed funds for this venture into a personal bank account. These funds were solicited as part of what authorities later identified as an illegal crypto token betting scheme. CGI Limited subsequently underwent two rebrands later that year, first to CGI Global, then to Magellan International Alliances. By August 2018, Welch had been appointed CEO of the newly named entity.
Magellan International Alliances operated as a fraudulent Ponzi scheme, actively committing securities fraud against its investors. Public scrutiny intensified, and just over one month after the scheme became widely known, Magellan International announced its decision to pull out of the United States market. Welch, despite his Georgia residence, remained in charge of the company during this period. The company's indirect acknowledgment of securities fraud coincided directly with mounting problems in processing investor withdrawals. Magellan International ultimately collapsed three months later, leaving behind significant financial damage.
The day before Magellan International ceased all operations, Welch published a fifteen-minute video on Facebook. In the accompanying caption, he posed a stark question to his audience: "Are you a dysfunctional wuss who doesn't take responsibility for your own stupid decisions?" The total financial losses incurred by Magellan International investors remain unquantified. To date, no individuals involved in the Magellan International scheme, including Welch, have been held accountable by legal authorities.
Atteva's product line includes several nutritional supplements and a hemp extract. Curasol, described as a proprietary organic Curcumin product, incorporates Bentonite Clay. The company states it provides antioxidants for good health maintenance, may strengthen the immune system, and is used in herbal medicine to help relieve joint inflammation. Curasol retails at $56.65 for a bottle containing 60 capsules.
Another offering is TevaGO, marketed as a natural, healthy energy drink mix designed to support daily activity and weight loss efforts. A box containing 28 single-serve sachets of TevaGO sells for $98.95.
Atteva also distributes Nature's Purest full or broad spectrum hemp extract. A 1 fl. oz. bottle (30 ml) containing 600 mg of hemp extract is priced at $73.95. A higher concentration option, a 1 fl. oz. bottle (30 ml) with 1200 mg of hemp extract, retails for $103.45. These products can be purchased individually or as part of various promotional packages offered by Atteva.