Asea, a Utah-based multi-level marketing company, markets a "Redox salt water" supplement at prices reaching $52 per liter in 2025. The company, founded in 2009, continues to operate with Jarom Webb as its current CEO.
Asea launched in 2009 with co-founders Verdis Norton, Tyler Norton, and James Pack. Verdis Norton, noted in company materials with a projected passing year of 2025, was a key figure. Chuck Funke, who served as CEO in 2014, transitioned to Vice Chairman. Jarom Webb assumed the CEO role in late 2024. Webb joined Asea during its pre-launch phase in 2009 and holds a long-standing position on its Board of Managers. He brings nearly two decades of direct selling experience, having previously worked as Asea's Chief Operating Officer.
The company's primary offering remains its Redox salt water supplement. Asea describes this product as a "cellular health game-changer," asserting it "ignites energy, supports cellular communication, and helps the body work smarter from the inside out." Asea's website mentions "international research universities" and "third-party studies." However, the company does not provide specific research or clinical trials directly supporting the efficacy or safety of its proprietary Redox supplement.
In 2014, the comparable Redox product retailed for approximately $33 per liter. Current retail pricing for the Redox supplement shows variations. A package containing four bottles sells for $172.50. An eight-pouch package, with each pouch holding eight ounces, costs $100. This eight-pouch option calculates to approximately $52.91 per liter, making it the highest per-volume price listed. A larger sixteen-pouch package sells for $178, which translates to about $47.09 per liter.
Asea also offers a line of other supplements. Asea Mind, marketed for brain health, sells for $43.75 for 20 single-serve sachets. Asea Mood, intended for stress and emotional well-being, carries the same price and quantity. Asea Energy, designed to boost alertness, also costs $43.75 for 20 sachets. For skin and hair support, Asea Radiance, a vegan collagen product, sells for $67.50 for 20 sachets.
Additional capsule-based supplements include Asea Via Omega, for brain and heart health, priced at $55 per bottle. Asea Via Source, a whole-food supplement, costs $70 per bottle. Asea Via Biome, a probiotic, is $65 per bottle. Asea Via Lifemax, an active lifestyle supplement containing 16 plant extracts, sells for $85 per bottle. The precise number of capsules in these bottles is not clearly specified in Asea's product images or descriptions.
The marketing of specialized "salt water" as a health supplement occurs against a backdrop of ongoing scientific inquiry into water quality and natural hydrologic systems. Recent research, for example, has raised concerns about microplastic consumption from bottled water, showing that individuals relying on bottled sources may ingest significantly more microplastic particles annually than those who drink tap water. Separately, studies focusing on natural bodies of water, such as Utah's Great Salt Lake, reveal that their chemical balance remained stable for thousands of years before human activities began to alter their composition. These broader scientific discussions highlight the importance of transparent, product-specific data for health claims associated with bottled liquids, particularly those sold at a premium.
Consumers considering health supplements should always seek specific, independently verified scientific data supporting product claims.