Randy Howard and Cathy Howard, identified as CEOs of Adsactly and WMT Hosting, operate Adsactly from what appears to be a 1,248-square-foot single-family home in Mundelein, Illinois. The address, 18912 West Hickory Street, is listed on the Adsactly website and was used to register the 'adsactly.com' domain on August 4, 2011.

WMT Hosting, which listed the same residential address in its domain registration, offered an affiliate program in 2010 based on a matrix compensation plan. This earlier program required members to pay $21 monthly, earning commissions primarily through recruiting new participants. WMT Hosting's current website provides no ownership details, but its Facebook page names Randy Howard as owner.

Adsactly, launched in January, claims to be a global advertising and marketing company. It advertises digital solutions like classifieds and an advertising network. However, website links meant to explain these products redirect back to the main page, suggesting they are not yet functional.

The company also offers an autoresponder, a "trendy website builder," conference facilities, a marketing system, and web hosting. None of these services are available for retail purchase. Access requires a paid membership.

Adsactly's compensation plan includes recruitment commissions, advertising commissions, and ad viewing payouts. Recruitment commissions vary significantly by membership rank. A free member earns 2 cents for recruiting another free member, while an Entrepreneur member earns $5 for recruiting another Entrepreneur monthly.

Advertising commissions pay out when recruited members buy ads, spanning five levels deep. An Entrepreneur member earns 35% on level 1 purchases and 15% on level 5. Ad viewing also pays, with Free members earning 0.005 cents per pay-to-click (PTC) or SOLO ad viewed, compared to Entrepreneur members earning 0.35 cents per PTC ad and 0.03 cents per SOLO ad.

The company also awards "points" for activities like clicking links and reading ads, but their value or convertibility to cash is not specified. Adsactly does not provide an FAQ section.

Membership tiers include Free, Marketer ($5 monthly), Go Getter ($7 monthly), and Entrepreneur ($15 monthly). Higher tiers unlock more services, such as web hosting for Go Getter and Entrepreneur members, and an autoresponder exclusively for Entrepreneur members.

The compensation structure heavily favors recruitment. The sliding commission rates based on membership tier create a strong incentive for members to join at the Entrepreneur level and recruit others at the same tier. These monthly membership fees then generate ongoing commissions for recruiters.

Adsactly's advertising services appear limited. Ads placed on its network are primarily seen by other Adsactly members. The company mentions sending "super surge sols ads to 40 sites with 12,561 members," but it does not identify these sites or their members. This approach suggests a focus on quantity over quality, which is often ineffective for targeted advertising.

The advertising side and commission structure indicate that Adsactly's primary operational goal is recruitment. The company sells memberships, not direct retail products. The classified section and advertising network seem non-operational, despite the company's three-month existence.

Free members can earn commissions, but the amounts are minor compared to the higher payouts available to paying members. This difference discourages the free option, pushing members toward paid tiers. The business model relies on existing members signing up new members, who then recruit more members, creating a chain of membership fee-based commissions.