Micah Wallace, registered owner of "adsactlyhits.com" since November 28, 2012, operates a scheme selling "action points" to affiliates for investments ranging from $10 to $15,000. The website provides no public information regarding its ownership or management, yet the domain registration lists an address in Ontario, Canada for Wallace. This venture follows the original Adsactly, an earlier recruitment-driven adcredit program co-founded by Wallace and Randy Howard in early 2012.

Randy Howard stated in April 2017 that he divested his share to Wallace at the start of 2012, claiming no involvement with Adsactly since his departure. The original Adsactly website now redirects to "adsactlycrypto.com", a common indicator of a collapsed operation. That redirected site currently tracks an "AdsactlyKing" investment fund, which shows a value of $58,348.

Adsactly Hits does not offer any retail products or services. Its business model relies solely on affiliates marketing memberships to other prospective affiliates. Participants invest real money into one of twelve tiers, each corresponding to a specific number of "action points." For instance, a "Jasper" tier costs $10 for 100 points, while the top "Amethyst" tier requires a $15,000 investment for 1,200 points. Intermediate tiers include "Sapphire" at $25 for 200 points, "Emerald" at $100 for 400 points, and "Chrysolyte" at $1,500 for 700 points.

Affiliates also earn points through direct recruitment of new members or by promoting the scheme. The value of these action points is not fixed; it fluctuates based on the amount of new investment flowing into the system. As new funds arrive, affiliates can convert their accumulated points into cash or various cryptocurrencies at the prevailing rate. This model means returns for existing investors depend entirely on the continuous influx of new participant funds, a defining characteristic of a Ponzi scheme.

The compensation plan includes a two-level commission structure for recruitment. Affiliates earn a 10% commission on investments made by their direct recruits (Level 1). They also receive a 5% commission from investments made by recruits in their second level. A Monthly Bonus Pool is also in place, distributing 5% of all company-wide invested funds. To qualify for this pool, an affiliate must recruit at least two new members each month.

While Adsactly Hits offers free membership, active participation in the income opportunity requires an initial investment ranging from $10 to $15,000. The scheme's compensation plan explicitly mentions several cryptocurrencies as potential payout options, including Horizon, Bitcoin, Gemz, Litecoin, and Bitcrystals. This suggests an intention to integrate with the broader digital asset market.

The company previously announced its own cryptocurrency, "ADX," in August 2014, stating plans for two initial coin offerings (ICOs), with the first offered to existing Adsactly members. A March 2016 update indicated the initial ADX V1 token launch had failed, promising purchasers double the amount of "ADX V2 Tokens" when a subsequent Initial Token Offering (ITO) concluded later that year. It appears "ADX V2" is the cryptocurrency Adsactly Hits aims to launch, linking it to its action point system.

Combining multi-level marketing with a cryptocurrency seeded by Ponzi points typically leads to collapse. Legitimate cryptocurrency exchanges and merchants have a history of avoiding such schemes due to their inherent unsustainability and regulatory risks. Any cryptocurrency launched by Adsactly Hits would likely face similar widespread rejection by credible platforms.

When the flow of new investment inevitably diminishes, the value of action points collapses. These points possess no inherent external value, leaving affiliates with worthless digital assets. Past experience with similar schemes shows that early investors usually extract the majority of invested funds before the collapse, leaving later participants with little to no prospect of recovering their capital. Given the prior collapse of the original Adsactly, Adsactly Hits may attract investors desperate to recoup previous losses, contributing to the cycle. The scheme conducted an internal prelaunch phase until May 1st, after which it broadened its recruitment efforts to attract new victims and fund returns for existing members.