AdGoggle's website provides no information about its ownership or management. The 'adgoggle.com' domain registered on October 17th, 2011, using private registration, obscuring its owner. A lack of corporate transparency typically raises concerns for potential participants.
AdGoggle sells no products or services for resale. Instead, the company and its members promote a free mobile application. The application functions as an advertising platform, overlaying ads from the AdGoggle network onto a user's mobile browser during internet use.
AdGoggle charges no membership fees. Revenue supposedly comes from members clicking these advertisements. Third-party advertisers pay to display ads on the AdGoggle network. The company claims it shares advertising revenue with its members each time someone clicks an ad through the mobile app.
The specific payout percentage remains undisclosed. AdGoggle stated, "At this point in time AdGoggle has yet to finalize its payout percentage ratio. We will finalize this when we launch." This lack of detail suggests actual advertising revenue has not yet materialized.
The compensation plan uses a unilevel structure. A member sits at the top, with directly recruited individuals on their first level. Those recruits then bring in others who land on the second level, and so on. AdGoggle has not released specifics on downline ad click percentages or the depth of commissionable levels. The company often references downline figures around 5,000 members, indicating a potentially deep commission structure.
The "Platinum 1000" club offers special treatment to the first 1,000 people who build a downline of 5,000 or more members. AdGoggle plans to assign members who sign up without a referral ID to these Platinum 1000 club members' downlines, likely at random.
Membership remains free. AdGoggle states, "It's free of charge to sign up for the AdGoggle Prelaunch, and free of charge after we launch. Signup is ALWAYS going to be free. Also, there will be no fees charged or payments required at any point in time."
AdGoggle's success depends on three factors: continuous recruitment of new members, those members consistently clicking ads, and convincing third-party advertisers to fund the entire operation. While free membership means recruitment is not a scam in the traditional sense, AdGoggle heavily promotes the goal of 5,000 downline members.
AdGoggle's marketing materials claim users can earn "$1,000-1,500 every month" by recruiting 100 friends, who then each recruit 50 more, creating a network of 5,100 people. This recruitment focus appears throughout their marketing, aiming to present impressive member numbers to potential advertisers.
A central problem arises with this model. AdGoggle members receive payment for clicking ads. Traditional advertising relies on genuine user interest, which provides value to advertisers. In the AdGoggle network, clicks occur primarily to generate personal revenue, rendering them effectively worthless to advertisers.
Without advertiser value, AdGoggle's only revenue stream dries up. Members would then earn nothing or very little. The company would become populated with members but lack revenue because advertisers see no point in paying for fake clicks. The advertising industry is vast, but not all advertising engagement holds equal value. When members have a strong incentive to click ads solely for payouts, genuine interest in the advertised content disappears.
Wazzub implemented a similar model, using a search portal with advertisements instead of a mobile application. That company also claimed member traffic would generate shareable revenue. Wazzub announced member payouts would begin in May 2012, but no reports of payments ever surfaced. The company later mentioned a private share offer for members, though details remained undisclosed. Wazzub reportedly reached over 6 million members yet failed to make the model work. AdGoggle now attempts this with a mobile app, facing the same fundamental issue: no value for advertisers.
AdGoggle appears confused about its status as a multi-level marketing (MLM) operation. In its FAQ, the company asks, "When I build my AdGoggle network, does that mean I am just enriching the person who invited me and the people above me in the network?" It then answers, "Yes, you do enrich the people above you in the network. Likewise, people who sign up under you will in turn enrich you when their friends sign up!" This is immediately followed by, "However, AdGoggle does not operate like a multi-level system in any way whatsoever." The unilevel compensation structure, with members positioned above and below others, inherently creates multiple levels, a defining characteristic of multi-level marketing.
As of July 27th, AdGoggle reported 1,141 members and scheduled an official launch for August 28th.