AdExperts, a matrix scheme launched September 22nd, operates without publicly identifying its owners, instead listing fake addresses in Belize. The domain "adexperts.com" registered in July 1996 to "AD EXPERTS MEDIA LLC" uses one such non-existent address: 135 Nerot Street in Belize City.
The company claims a partnership with "Home Business Giant," described as a "high-end Home Business Magazine." However, Home Business Giant is a blog. Its domain, "homebusinessgiant.com," registered in late June, lists "Melinda Moore" of AdExperts Media LLC as its owner, also providing a fake address at 135 Davie Street, Belize City. The "magazine" on the site consists of recycled blog posts. Given the repeated use of fabricated addresses, Melinda Moore's identity is also questionable.
The AdExperts homepage names Mathew Toren as the person behind Home Business Giant. Toren is a recognized marketer with a public profile and several websites. But his social media and websites show no mention of AdExperts. Home Business Giant likewise contains no reference to Toren. There is no external evidence of any business relationship between Toren and AdExperts, AdExperts Media LLC, or Home Business Giant. One detail links Toren to the scheme: the fake street name "Nerot" used in the AdExperts domain registration is Toren's surname spelled backwards. The scheme's income disclaimer was also directly copied from Empower Network.
AdExperts sells a 125x125 banner ad for $300. The company promises to send targeted traffic to this ad after purchase. This banner ad is the scheme's only advertised product. Affiliates selling a $300 banner to a retail customer would earn a $150 commission, which is 50%.
The primary earning mechanism, however, comes from two reverse matrices: the Cyclone (2x3) and the Tornado (2x2). The Cyclone matrix places a participant at the top with 14 positions below. These positions fill as people buy $400 positions or cycle out of other matrices. When a Cyclone matrix fills, it splits into two new matrices, and participants move up a level. Reaching the top pays $400, re-entry into another Cyclone, and entry into a Tornado matrix.
The Tornado matrix is smaller, a 2x2 structure. It operates with the same mechanics. Cycling out of a Tornado pays $7000 and includes re-entry into another Tornado. Affiliates cannot earn commissions until they recruit two people. AdExperts designates these qualified affiliates as "Sales Brokers" once they complete one Cyclone cycle. The same recruitment requirement applies at the Tornado level. The company refers to these matrices as "sales funnels" in its marketing, but they function as reverse matrices. Entry costs $400 plus an unspecified administrative fee, which the company states "varies depending on method of payment." The exact fee amount is not disclosed.
The notion of retail customers buying $300 banner ads is not supported by the facts. The "customer" link on the AdExperts website, intended for ad purchases, has been broken since the scheme's September 22nd launch. Furthermore, the only people viewing ads on AdExperts or Home Business Giant are other affiliates. These affiliates visit the sites to make money, not to browse banner advertising. A review of ads on Home Business Giant reveals typical promotions for other questionable schemes. Affiliates are advertising to other affiliates, seeking to recruit them into whatever else they are promoting.
Retail sales are therefore a fiction. What remains is a matrix recruitment game where affiliates pay $400, recruit others who also pay $400, and receive payouts when enough new positions are purchased. This makes AdExperts an affiliate-funded, matrix-driven recruitment scheme, functioning as a pyramid scheme. When recruitment falters, the Cyclone matrices will stall, followed by the Tornado matrices, trapping participants' $400 investments.