Activz, a multi-level marketing company that launched in May 2017, offers nutritional supplements and personal care products while its leadership remains largely obscured from public view. David Brown, who lists himself as Chairman and CEO on LinkedIn, appears in company photos without a name. Brown carries a history of executive roles in other MLM ventures, including President at Natural Balance, President/CEO at Metabolife International from 2000 to 2003, President/CEO at LifeVantage from 2008 to 2013, and CEO at Yevo from 2014 to 2016.

Yevo, a previous Brown enterprise, attempted to sell dehydrated meals. It ceased operations in 2016, citing a "lack of success." Activz emerged the following year. The company's product line includes Linq, described as "cellular jet fuel" for metabolism, brain function, gut health, immune system, and skin. The Emora range provides personal care items such as purifying mud, essence toner, and rejuvenating serum. Activz does not publish retail prices for any of these products on its website, making it difficult for consumers to compare value.

Activz operates on a unilevel commission plan with 16 affiliate ranks, from A to A16. Advancing through these ranks requires affiliates to maintain specific levels of Personal Volume (PV) from their own purchases or retail sales, recruit new affiliates, and generate Group Volume (GV) across their downline teams. For instance, an A rank needs 50 PV monthly. An A16 affiliate must achieve 200 PV, recruit four active affiliates, and generate 1,000,000 GV each month. The highest ranks also impose strict leg balancing, where no single downline leg can account for more than 40% of an affiliate's total volume.

Affiliates reaching A6, A8, and A10 ranks receive additional compensation positions, though the exact placement of these within the unilevel structure is not detailed in the company's compensation plan. Fast Start Bonuses pay out on new recruits' first month orders, across five unilevel levels: 20% on level 1, then 4%, 8%, 6%, and 4% for deeper levels. Residual commissions follow a similar unilevel structure, but they include compression, which moves deeper recruits up to fill gaps when higher-level affiliates become inactive. A PC Royalty Bonus also exists, mirroring residual commissions but with fewer levels and without compression, creating an often unclear distinction between the two.

Rank Achievement Bonuses offer product credits or cash at specific milestones; for example, an A2 affiliate receives a 100 PV credit, while an A10 affiliate earns $2,500. An 8% share of company-wide sales volume is distributed into ten Global Bonus Pools, allocated by rank. Additional Legacy and Legend pools, each taking 1% of company volume, are reserved for A11+ and A16 affiliates, respectively.

Membership costs are not published on Activz's U.S. website. However, pricing for Mexican affiliates, visible in a blurry presentation, shows Basic Starter Kits at approximately $145 USD, Advanced Kits at $319, and Premium Kits at $492 or $608. Distributor policies note that residents of North Dakota, Massachusetts, and Wyoming can bypass the starter kit purchase, a common practice in states with stricter anti-pyramid scheme regulations. The annual renewal fee is $25, waived for affiliates who maintain twelve consecutive months of autoship orders.

The compensation plan heavily favors affiliate autoship. Affiliates placing orders for one to three consecutive months receive 20% product credit. This increases to 25% for four to nine months, and 35% for ten months or more. In contrast, retail incentives are minimal. An affiliate earns a maximum of 50 PV credit on their first retail customer order, a one-time benefit without ongoing credits for repeat business. This structure discourages building a sustained retail customer base.

Rank qualifications require only generic PV, which can be satisfied by personal purchases or retail sales, without a specific retail volume minimum. The annual fee waiver for autoship and the substantial product credit bonuses for consistent personal orders strongly encourage self-consumption among affiliates. This model, where affiliates recruit other affiliates who primarily purchase products for their own use, raises concerns about a product-based pyramid scheme. To assess legitimacy, affiliates should determine if at least 50% of their upline's monthly PV comes from actual retail customers, not personal orders.

Activz products are marketed in Mexico and other Latin American markets with claims that they can cure cancer, leukemia, arthritis, fibromyalgia, diabetes, and "other advanced diseases." These claims have circulated for nearly a year. Activz has not publicly disavowed these statements. No regulatory body, such as the U.S. Food and Drug Administration (FDA) or Mexico's COFEPRIS, has approved Activz products for the treatment of these conditions. There is no medical or scientific evidence to support such disease cure claims. This type of reckless marketing exposes compliant affiliates to significant legal and reputational risks.

The company launched in Mexico before the U.S., and the unsubstantiated cure-all messaging appears to have originated there. Whether Activz is passively allowing these claims or actively encouraging them remains unclear, but the company's silence suggests a lack of robust compliance oversight. The absence of retail pricing, coupled with opaque management information after a year of operation, creates further transparency issues. The compensation structure's strong emphasis on autoship over genuine retail sales, along with the lack of retail volume requirements, points toward a recruitment-focused business model. When a company tolerates affiliates promising cures for serious illnesses like cancer, it signals a disregard for ethical marketing and consumer safety standards.

Consumers should approach Activz with extreme caution.