David T. Rosen launched 50/50 Crowdfunding, an alleged gifting scheme, with its domain registered in August 2017. The operation, also known as 50/50 Fast Funding, requires participants to make gifting payments, initially starting at $250.

Rosen first appeared on ScamTelegraph's radar in 2015 as the founder of PIE 24/7. That scheme, which involved paying a monthly fee and recruiting others, collapsed by early 2016. One affiliate claimed in April of that year they had not received payments for seven months.

Rosen resurfaced in March 2018 with Cooperative Crowdfunding, another matrix gifting scheme. Traffic estimates suggested this venture also failed within months of its launch. Now, 50/50 Crowdfunding represents his latest project in this series.

The 50/50 Crowdfunding website provides no information about its ownership or management. Its domain, 5050cf.com, uses private registration to conceal the owner's identity. Blog posts on the site, however, list David T. Rosen as an author.

The scheme offers no retailable products or services. Affiliates market only the membership itself. This structure is common in gifting schemes, which regulators often classify as illegal pyramid operations.

Participants purchase positions within a five-tier 2x2 matrix gifting cycler. A 2x2 matrix places the participant at the top, with two positions directly below forming the first level. These two positions then split into two more each, creating four positions on the second level. Six positions must fill the matrix.

Positions fill through purchases made by directly and indirectly recruited affiliates. Once all six positions fill, the participant's position "cycles out" and enters a new matrix on the same tier.

Membership is free, but joining requires an initial gifting payment. The scheme initially featured five tiers, starting with a $250 gift that promised a $750 return. Other tiers included gifting $500 to receive $1500, $1000 for $3000, $2000 for $6000, and $4000 for $12,000. Full participation across these original five tiers totaled $7750. The platform later expanded, adding smaller entry points. These included a $25 gift for a $75 return, a $50 gift for $150, and a $150 gift for $450.

Each tier operates independently. The system does not automatically recycle funds towards progression to higher tiers.

50/50 Crowdfunding promotes itself as a "peer to peer crowdfunding system" utilizing "Mobius Loop and the System G Technology." Its marketing claims no waiting for a matrix to fill, no middlemen, and that 100% of "donations" go immediately to a beneficiary.

This language masks a standard matrix gifting scam. There is no "Mobius Loop" or "System G Technology"; the system relies on a simple 2x2 matrix. New participants gift funds to existing affiliates. This payment qualifies them to receive gifting payments from individuals who join after them. This model, where payment is required to qualify for gifting payments, differentiates it from legitimate crowdfunding or donation platforms.

Rosen's repeated launch of such schemes, including past ventures like PIE 24/7 and Cooperative Crowdfunding, suggests a pattern. He has even used imagery of Mother Teresa to promote cash gifting.

Gifting schemes like 50/50 Crowdfunding primarily benefit their operators. Rosen, through preloaded administrative positions on each tier, collects the majority of the funds. A small number of early adopters may see some returns. The vast majority of participants, however, experience financial losses when the scheme inevitably collapses. The Federal Trade Commission frequently issues warnings against participation in such gifting clubs.