12 Daily Profit, an investment scheme, first appeared in December 2009, promising up to 12% daily returns on investments over 12 days. This classic Ponzi setup collapsed in 2010. The domain expired, seemingly ending the operation.
But a few days ago, someone re-registered the domain, launching a new version of the same scheme. The year is different, but the playbook remains identical.
The 12dailycash.com website provides no information about its owner. Domain registration records list "mike bercam" from Montreal, Canada as the registrant. No other online trace of this person exists.
Given the scheme's history, these registration details are likely fabricated. The chance that an unrelated party would coincidentally revive this exact brand name appears slim.
The operation offers no retail products or genuine services.
Investors put money into the company. In return, they receive advertising credits for an internal ad network on the website. These credits serve as a pretense; the actual offering is the promise of daily returns, not advertising.
The pitch is simple: invest in $10 increments, up to $10,000 total. The program promises 12% daily for 12 days. Participants also earn a 10% commission on investments made by their recruits.
Membership is technically free, but earnings depend entirely on personal investment or funds brought in by recruits.
All payouts to earlier investors come from new investments. 12 Daily Profit describes itself as an "online advertising program." But its own refund policy reveals the true nature of the scheme.
The policy states that buying an ad pack means purchasing advertising, and 10,000 credits are instantly provided for use. Therefore, no refunds are given.
This policy contradicts a legitimate advertising purchase. If actual advertising was sold and credits unused, a refund would be expected. Instead, investor funds are immediately disbursed to pay prior investors, leaving nothing to return.
The financial model is straightforward: new money enters, old money exits. When recruitment slows, the entire system stops.
The 2009 version of 12 Daily Profit featured three investment tiers. The current relaunch simplifies the structure to a single tier. This makes management easier, but the outcome remains the same. Returns cannot be generated from nothing; the only activity here involves recruiting new participants.