Youngevity has filed suit against Bulavita for trademark infringement, cybersquatting and unfair competition.

Wakaya Perfection changed its name to
Bulavita
late last year.

On the surface Bulavita appears to be a straight continuation of Wakaya Perfection, however incorporation records revealed Terry LaCore is one of Bulavita’s Directors.

This suggested Wakaya Perfection had been bought out by LaCore Enterprises.

As with
other LaCore Enterprises acquisitions
however, there is no mention of the company on Bulavita’s website. The exact ownership status of Bulavita remains murky.

Youngevity’s lawsuit names Wakaya Perfection (dba Bulavita), William Andreoli and Todd Smith as defendants.

Bulavita’s website cites Smith as one of Bulavita’s co-founders. Andreoli is the company’s President.

Andreoli is a former Youngevity executive, Smith a former top distributor. Both are
no strangers to litigation filed by Youngevity
.

In their lawsuit, Youngevity claims Bulavita is “diverting business away” from them through adoption of

trademarks that are the same of confusingly similar to trademarks of Youngevity.

These include product names and website domains. Youngevity also alleges Bulavita is engaged in

a campaign of false and misleading advertising to attempt to gain a competitive advantage.

Youngevity alleges Bulavita’s M20 Boost product is too similar to their Muscadine 20 and M20 ranges.

Both products are muscadine grape based dietary supplements.

Youngevity has held Muscadine 20 and M20 trademarks since 2009 and 2016 respectively.

Back in May Bulavita filed a federal trademark application for M20 Boost.

Youngevity claims Bulavita

adopted the M20 and M20 Boost designations with an intent to trade upon the goodwill Youngevity had already developed in the Muscadine 20 and M20 trademarks, (and) with an intent to confuse consumers and divert sales away from Youngevity.

One thing I noticed is that today Bulavita’s website markets “Muscadine 20”.

Whether Bulavita changed the product name before or after Youngevity filed suit is unclear.

As part of what appears to be a stalled marketing campaign, William Andreoli and Todd Smith registered the domains “muscadine20.com” and “m20boost.com”.

Shortly after registering the first two domains in their own names, both were switched to private registration.

Another three domains were privately registered throughout the year, “m20mission.com”, “m20forlife.com” and “m40boost.com”.

Youngevity alleges these domains are owned by Andreoli or “someone acting at his direction”.

Youngevity asserts the domains were

registered with a bad faith intent to use (them) to divert traffic away from Youngevity’s products.

With respect to marketing claims, Youngevity alleges Bulavita’s M20 product “has not undergone any clinical trials whatsoever”.

Despite this, Bulavita markets M20 as

being able to significantly increase the brachial artery diameter;

being able to inhibit growth of human cancer cells;

having

🤖 Quick Answer

What trademark infringement lawsuit did Youngevity file against Bulavita?
Youngevity filed suit against Bulavita, formerly known as Wakaya Perfection, alleging trademark infringement, cybersquatting, and unfair competition. The lawsuit names Wakaya Perfection operating as Bulavita, William Andreoli, and Todd Smith as defendants, citing trademark violations related to the company's rebranding and operational practices.

Who is Terry LaCore and what is his connection to Bulavita?
Terry LaCore is identified as one of Bulavita's Directors according to incorporation records. His involvement suggests Wakaya Perfection was acquired by LaCore Enterprises, though this ownership connection is not disclosed on Bulavita's official website, leaving the company's exact ownership structure unclear.

What are the key personnel involved in the Bulavita lawsuit?

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