Last October BehindMLM covered
YEP begging the public for $1 million
, to cover $4.2 million in losses in 2020.
At the time I noted Driven Trading, which was curiously absent from YEP’s SEC filings.
I also noted a “coming soon” automation component being pitched to founders:
That’s now launched, seeing YEP adding securities fraud to its MLM offering.
Well, at least up until
very recently.
Driven Trading offers automated trading to Advanced and Mastery tier affiliates.
Advanced costs $1000 and then $150 a month
Mastery costs $2000 and then $200 a month
Advanced allows a Driven Trading affiliate to automate forex or crypto trading. Mastery allows an affiliate to run two bots simultaneously.
As advertised by YEP themselves, the Driven Trading “automation tool”
Take(s) the Power of DRIVEN’s Copy/Paste Trading and Supercharge(s) it With an AI AUTOMATION Assistant That Helps You Manage Trades and Manage Risk Effectively.
It is this automation that constitutes a securities offering.
To establish a securities offering we first need to identify an investment contract. As per the
Howey Test
;
An investment contract exists if there is an “investment of money in a common enterprise with a reasonable expectation of profits to be derived from the efforts of others.”
With respect to Driven Trading’s automation offering;
Driven Trading affiliates invest funds through Driven Trading’s automation offering (the “common enterprise”)
Driven Trading affiliates do this on a “reasonable expectation of profits”
said profits are derived through Driven Trading’s automation offering, constituting “the efforts of others”.
Since noting YEP’s SEC filing last October, the company has filed five amendments to its virtual shares offering.
on November 16th YEP filed to extend the offer to December 16th, 2021
on November 30th YEP “updated their pitch deck and made multiple changes to the offering page”
on December 14th YEP filed to extend the offer to February 18th, 2022
on February 18th YEP filed to extend the offer to March 15th, 2022
on February 24th YEP “removed their cmo and
separated from product line “driven” which was a significant source of revenue for the company
“
What?
If YEP’s February 24th filing is to be believed, the company has dumped Driven Trading and in the process likely obliterated itself financially. Pending quarterly and annual filings though, that’s a story for another day.
With YEP and CEO Jimmy Ezzell out of the picture, who’s running Driven Trading?
A visit to Driven Trading’s website reveals the company is headed up by CEO Cory Kromray.
Livia Fisher-Kane, Driven Trading’s CMO, is the referenced terminated CMO in YEP’s February 24th SEC filing.
According to his LinkedIn profile, Cory Kromray is based out of Florida. Worth noting is Driven Trading LLC, incorporated in Florida by Kromray, cites him with a street address in Wisconsin.
He was running a “marketing consulting agency/social media management” company, before rei
🤖 Quick Answer
What is Driven Trading in relation to YEP?Driven Trading is an automated trading service offered by YEP to Advanced and Mastery tier affiliates, enabling automated forex or crypto trading. Advanced tier costs $1,000 upfront plus $150 monthly, while Mastery costs $2,000 upfront plus $200 monthly, allowing simultaneous operation of two trading bots.
Why did YEP face scrutiny regarding Driven Trading?
Driven Trading was notably absent from YEP's SEC filings despite being actively promoted. The service was identified as presenting potential securities fraud concerns when launched as an automated trading component to affiliate members without appropriate regulatory disclosure or compliance measures.
What tier benefits does Driven Trading provide?
Advanced tier affiliates access single automated trading bot functionality for forex or cryptocurrency markets. Mastery tier affiliates obtain dual bot operation capability, permitting simultaneous management of
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