A few weeks back a reader wrote in requesting a review of WealthWave.

I went over to WealthWave’s website and was met with a faceless corporation. No readily identifiable products, management or even a business model… was this even an MLM company?

Stock photos, blech. And what the heck is a “HowMoneyWorks company”???

There is a “team” section of WealthWave’s website… but access is password protected (no, seriously).

I was about to write back to the reader to request clarification I had the right company, when I spotted this in the WealthWave website footer;

WealthWave is a financial services marketing company that is associated with World Financial Group, Inc.

I didn’t know it at the time, but I was about to deep-dive into the Wealth Financial Group rabbit hole.

The Company

I put in some good time trying to figure out why WealthWave and “How Money Works” exist. I honestly couldn’t tell you.

I’m not even sure How Money Works is a company, but both “brands” appear to be unnecessary marketing arms for Wealth Group Financial.

Just so we’re clear, there’s nothing wrong with establishing a marketing arm. Both WealthWave and How Money Works only offer vague marketing pitches.

Our slogan is ‘to disrupt the financial industry so families can dream again.’ We’re attracting leaders all across North America who are ready to position themselves to eradicate financial illiteracy and pursue the business and future of their dreams.

That’s nice… 
but what on Earth is your actual business?

World Financial Group launched in 2001 and is headquartered in the US state of Georgia.

Prior to 2001 World Financial Group operated as World Marketing Alliance (WMA).

WMA was founded in 1991 as Alexander Inc. by Hubert Humphrey, a former Primerica distributor.

On its website World Financial Group refers to itself as a “Transamerica company”.

Transamerica Corporation
is a US
‘holding company for various life insurance companies and investment firms’.

Transamerica in turn is owned by
Aegon
, a “Dutch multinational life insurance, pensions and asset management company”.

Heading up World Financial Group is President and CEO Thomas Dempsey (aka Tom Dempsey).

Other than their names and titles, no information about Dempsey (or any of World Financial Group’s other executives) is provided.

Dempsey (right) joined Transamerica in 2008. He was appointed President and CEO of World Financial Group in 2018.

As far as I can tell, World Financial Group is Dempsey’s first stint as an MLM executive.

On the
regulatory front
World Financial Group has had run-ins with FINRA, NASD, the SEC, Missouri’s Securities Commission, Utah state regulators and Arizona state regulators.

In Canada World Financial Group has had run-ins with the New Brunswick Securities Commission, the Manitoba Securities Commission and the Mutual Fund Dealers Association.

This is an particularly high number of regulatory incidents for an MLM company.

Prior to Aegon’s acquisition in 2001, WMA was

fin

🤖 Quick Answer

What is WealthWave's business model?
WealthWave operates as a financial services marketing company affiliated with World Financial Group, Inc. The company lacks clearly identifiable products and management information on its website, utilizing password-protected team sections and stock photography while maintaining minimal transparency about its operational structure.

How is WealthWave connected to World Financial Group?
WealthWave functions as a marketing subsidiary associated with World Financial Group, Inc., as stated in the company's website footer. This connection links WealthWave to a broader financial services organization, though the exact corporate relationship requires further investigation and clarification.

What characteristics suggest WealthWave may operate as a multilevel marketing company?
WealthWave exhibits typical MLM indicators including obscured product information, password-protected team sections, association with "HowMoneyWorks" branding, and a financial services marketing focus rather than direct product sales, though defin

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