ScamTelegraph reports that Wealth Masters International (WMI), an education-focused company, is expanding into nutrition, insurance, and finance. This strategic shift, with WMI Health and Nutrition launching in Q1 2011 and Opes Partners in January 2011, marks a move beyond its traditional self-help courses into direct product and service offerings.
Wealth Masters International has historically defined its purpose as providing "access to world-class education, tools, experts, experiences and opportunities that empower individuals to create success on their own terms and achieve true freedom in all areas of their lives." Until now, this was primarily achieved through self-help courses and conferences. Members seeking to apply the lessons learned either branched into WMI-approved affiliate programs or marketed the WMI business opportunity itself.
This model is set to change significantly with WMI's announced expansion into new industries. The company plans to introduce WMI Health and Nutrition, scheduled for launch in the first quarter of 2011. This new venture aims to offer a retail opportunity for WMI members to market what the company describes as "the world’s most advanced anti-aging technologies." It is anticipated that this will include product lines typical of health and nutrition multi-level marketing operations, such as creams, powders, and drinks.
Concurrently, WMI is establishing Opes Partners as its financial and insurance division, slated for a January 2011 launch. This initiative is being promoted as "the future of Wall Street." Kip Herriage, CEO and Co-Founder of WMI, stated that "With the ongoing, self-induced implosion of Wall Street, clients are hungry for a financial services company committed to integrity and cutting edge innovation…with the clients best interests at heart at all times." Opes Partners appears to be structured as a more standalone subsidiary compared to WMI Health and Nutrition, potentially integrating an existing customer base directly into WMI operations.
Specific details regarding the offerings for WMI members in each new program remain limited, but further information is expected closer to their respective launch dates. Traditionally, WMI has provided education and allowed members to apply their knowledge to various third-party business opportunities. The introduction of these two new enterprises suggests WMI's intent to further capitalize by implementing a multi-level marketing strategy within the nutrition, finance, and insurance sectors.
This strategic move explains why WMI has chosen to launch these as separate subsidiaries rather than simply integrating them into its existing product lines. This approach allows WMI to maintain its established educational model while simultaneously offering its own affiliate programs for members to profit from. Both WMI Health and Nutrition and Opes Partners will directly compete with other third-party affiliate programs that WMI has historically provided to its members. The primary difference, of course, is that WMI will be able to take a greater share of the profits by owning these affiliate programs, potentially impacting its relationships with existing third-party partners.
What is Wealth Masters International's traditional business model?
Wealth Masters International has historically operated by providing educational resources, tools, and experiences through self-help courses and conferences, empowering individuals to develop business and personal success. Members would then apply this knowledge either by joining approved third-party affiliate programs or by promoting the WMI business opportunity itself.
Into which new sectors is WMI expanding its operations?
WMI is expanding its operations into the nutrition, insurance, and finance industries. This includes the launch of WMI Health and Nutrition, focusing on anti-aging technologies, and Opes Partners, a financial and insurance services arm.
When are these new ventures expected to launch?
WMI Health and Nutrition is scheduled to launch in the first quarter of 2011, while Opes Partners, the financial and insurance division, is set to launch in January 2011.
What is the strategic rationale behind WMI launching these new subsidiaries?
WMI is launching these new ventures as separate subsidiaries to further capitalize on its member base by introducing its own multi-level marketing opportunities in these sectors. This strategy allows WMI to maintain its educational focus while also securing a larger share of profits from programs that would otherwise go to third-party affiliates.