In the wake of the FTC’s $200 million dollar fine issued to Herbalife, the biggest question is whether the company will be viable with a new retail-orientated business model.

With Herbalife’s previous compensation plan primarily paying affiliates to recruit new affiliates, perhaps the best indicator is a look at how that was going for the business.

As revealed via the
FTC’s complaint against Herbalife
, here’s how the business fared under a recruitment-driven business model.

Herbalife represent, expressly or by implication, that Herbalife Distributors are likely to earn substantial income, including significant full-time or part-time income, from pursuing a retail-based business opportunity.

In reality, however, Herbalife’s program does not offer participants a viable retail-based business opportunity.

The retail sale of Herbalife product is not profitable or is so insufficiently profitable that any retail sales tend only to mitigate the costs to participate in the Herbalife business opportunity.

The overwhelming majority of Herbalife Distributors who pursue the business opportunity make little or no money, and a substantial percentage lose money.

The overwhelming majority of Herbalife Distributors who pursue the business opportunity do not make anything approaching full-time or even part-time minimum wage because the promised retail sales to customers simply are not there.

The overwhelming majority of Herbalife Distributors who pursue the business 
opportunity make little or no money from retail sales.

Half of Distributors whom Herbalife designate as “Sales Leaders” average less than $5 per month in net profit from retail alone, and half of these Distributors lose money.

In light of their poor financial results, many Distributors either stop

buying product or leave the organization altogether, resulting in a high turnover rate.

In 2014 nearly 60% of first-time Sales Leaders did not purchase sufficient product to requalify as Sales Leaders.

Retention for non-Sales Leaders, many of whom are pursuing the

business opportunity, is even worse.

An analysis of Defendants’ data shows that the majority of Distributors stop ordering Herbalife products within their first year, and nearly 50% of the entire Herbalife U.S. Distributor base quits in any given year.

Roughly half of all Herbalife Distributors at any given time are in their first 12 months of membership, and roughly 40% of the volume of Herbalife products

sold by Defendants each year is sold to participants in their first year.

During 2009–13, an annual average of approximately 242,000 new

Distributors signed up in the United States.

On average, 89% of those newlyrecruited Distributors, however, simply replaced U.S. Distributors who left that same year, with an annual average of approximately 216,000 Distributors leaving during this time period.

Now bear in mind, the above is the current status of Herbalife 
with
recruitment commissions and
no
retail sales volume qualifier


🤖 Quick Answer

Will Herbalife survive the transition to a retail-focused business model following the FTC fine?
Herbalife's viability depends on successfully implementing its new retail-oriented model after receiving a $200 million FTC penalty. The company's previous recruitment-driven compensation structure proved unsustainable, with most distributors failing to achieve promised income levels. The restructured business model emphasizing retail sales represents a fundamental shift necessary for long-term operational sustainability.

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