There is no information on the Whole World website indicating who owns or runs the business.

Whole World do however reveal they are based out of Russia. Russian registration numbers are provided on the Whole World website, along with a corporate address in Saint Petersburg.

The Whole World website domain (“wholeworld.biz”) was registered on April 27th 2013, with Gold Line Company Limited listed as the owner.

Gold Line International was the precursor to Whole World, with the company dropping Gold Line International branding in 2013.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

The Whole World Product Line

Whole World has no retailable products or services, with affiliates only able to market Whole World affiliate membership itself.

The Whole World Compensation Plan

The Whole World compensation plan sees affiliates pay a $5 service fee and then $100 to qualify for commissions.

$100 payments within Whole World are tracked through a multi-level queue system.

Whole World affiliates print out this queue on paper certificates, which they then use to recruit new affiliates with.

The certificate can be printed out and given to anyone as an invitation to the system.

Whole World affiliates can also invite people online via a supplied referral link.

A Whole World queue certificate has seven names on it. Payments are made to Whole World who distribute funds to these seven names as follows:

$15 to the first affiliate on the list

$5 to the second to sixth affiliate on the list and

$10 to the seventh person on the list

Whole World keep the remaining $50 of every $100 gifting payment deposited.

Once payment is verified a Whole World affiliate is issued a certificate of their own, with their name appearing in the seventh queue position.

The affiliate at the top of the previous queue is scratched, with the six remaining affiliates all moving up a position.

Upon recruitment of new Whole World affiliates, the process repeats itself over and over again.

Joining Whole World

Affiliate membership with Whole World is $105.

Conclusion

Whole World bill themselves as an “International development program of public charity”.

In reality Whole World is a matrix-based pyramid scheme with a traditional chain-letter element.

An official promotional video for Whole World reveals a 5×7 matrix powers the backend:

This explains why affiliates are able to recruit online as well as offline (back in the day, offline pyramid schemes had no online component).

With nothing being marketed or sold to retail customers, the only identifiable source of revenue entering Whole World is affiliate fees.

That payments are made solely on the recruitment of new affiliates makes Whole World a pyramid scheme.

For every $100 paid into Whole World, $50 is paid out via the Whole World matrix and the company’s owners keep the other $50.

As with all pyramid schemes, once recru

🤖 Quick Answer

Who owns and operates Whole World?
Whole World does not publicly disclose ownership or management details on its website. The company is registered in Russia with a corporate address in Saint Petersburg. The domain wholeworld.biz was registered in 2013 under Gold Line Company Limited ownership, following the rebranding from Gold Line International.

Where is Whole World based?
Whole World operates from Russia, specifically Saint Petersburg. Russian registration numbers and a corporate address are provided on the company website, establishing its legal jurisdiction and operational base in the Russian Federation.

What products does Whole World sell?
Whole World maintains no retailable products or services available to customers. Affiliates cannot purchase or distribute tangible merchandise, indicating the business model relies solely on recruitment-based activities rather than legitimate product sales.

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