Since the cusp of the COVID-19 pandemic, Zinzino has been acquiring MLM companies at an impressive rate.

Things started off slow back in 2019, but in the last year alone Zinzino has acquired no less than five MLM companies.

What’s going on and how is Zinzino able to keep this going financially?

Zinzino is a Swedish MLM company headed up by CEO Dag Bergheim Pettersen (right).

BehindMLM has published two Zinzino reviews, one in
2013
and the second in
2018
.

In our 2018 review we noted Zinzino’s departure from coffee pods to supplements. Since then, Zinzino’s offered supplement range has grown significantly with each new acquisition.

The elephant in the room with Zinzino’s acquisitions is the MLM sector just isn’t going that great. Interest in MLM In general is on a decline and that’s reflected in the steady stream of closures over the past few years.

People far smarter than me would be able to further explain the micro and macro economics affecting the MLM industry. All I can tell you is it’s definitely a thing that is happening.

This makes it easy for Zinzino to acquire MLM companies in trouble. But being an MLM company itself, how is Zinzino faring?

Surprisingly well, however interest currently appears centralized in Hungary. This is based on SimilarWeb consistently tracking roughly ~510,000 monthly Zinzino website visits, with 27% of that traffic coming from Hungary as of August 2025.

Zinzino is also a publicly company, trading as Zinzino B on the Nasdaq Firth North market. This means we can also see its financials.

In April 2025 Zinzino filed its
2024 annual report
. From the report we can see back in 2020 Zinzino’s total revenue was 1.1 billion SEK (~118 million USD). That’s since climbed to 2.2 billion SEK in 2024 (~236.1 million USD).

Net profit is a bit less impressive growth wise, coming in at 169.3 million SEK for 2024 ($18.1 million), up from 164 million SEK in 2023 (~17.6 million USD).

For Zinzino’s last reported quarter, Q2 2025, the company reported a 57% quarter on quarter increase. Net profit for the quarter was 55.4 million SEK ($5.9 million USD).

In the current MLM economic climate that’s not nothing. Is it enough to be running around acquiring MLM companies left right and center though?

Zinzino’s acquisitions begin in 2020 with VMA Life. In a May 2020 press-release, Zinzino claimed VMA Life had a “sales turnover of US$2 million”.

As per
BehindMLM’s VMA Life review
in 2017;

VMA Life exists in an alternate reality wherein the FTC didn’t shut Vemma down for being a pyramid scheme.

Unfortunately being based in Singapore and concentrating on the Asian market, doesn’t make VMA Life any less of a pyramid scheme than Vemma was.

The key problem with VMA Life’s business model is the cannibalization of retail customers into affiliates.

Zinzino
acquired VMA Life for $700,000 in cash
and then newly issued Zinzino shares.

Today VMA Life doesn’t exist. Some time after acquisition VMA Life was wholly absorbed into Zi

🤖 Quick Answer

What is Zinzino's MLM acquisition strategy?
Zinzino, a Swedish multilevel marketing company led by CEO Dag Bergheim Pettersen, has pursued an aggressive acquisition strategy since 2019, accelerating significantly in recent years with at least five MLM company purchases in a single year. Originally focused on coffee pods, Zinzino pivoted to health supplements, expanding its product portfolio through each successive acquisition.

Why is Zinzino acquiring MLM companies during an industry decline?
Zinzino's acquisition spree coincides with a broader downturn in multilevel marketing interest globally. Industry analysts note that declining participation rates have reduced valuations of MLM firms, potentially enabling Zinzino to acquire companies at favorable prices. This consolidation approach allows Zinzino to absorb existing distributor networks and supplement product lines simultaneously.

**How many MLM companies has Zinzino acquired

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