The manner in which WakeUpNow’s demise in the US has been handled has been nothing short of spectacularly incompetent.

We first got a whiff
something was up
when top affiliates in the company began uploading YouTube videos and issuing statements about the company closing.

That was on the 10th of February.

Prior to those announcements and since then, right up until a few days ago, WakeUpNow corporate maintained radio silence on the issue. Well, on anything really.

There wasn’t a peep to be heard from WakeUpNow’s own website, nor their usually frequently updated social media profiles.

It was only on February 16th and WakeUpNow corporate finally came out of their shell, via a blog post from CEO Phil Polich.

Between Polich’s post and top affiliates announcing the end of the company, we covered
a lawsuit filed by WakeUpNow against former CEO Kirby Cochran
.

In it, WakeUpNow ignore the pitfalls of their own business model and attempt to peg all of the blame for the company’s demise on Cochran’s conduct.

Polich’s post serves to reinforce that viewpoint:

By taking advantage of the office of Chief Executive Officer, Kirby Cochran had made decisions that put the company on an irreparable negative trajectory; and sadly, he went to great lengths to keep many of these decisions secret from the rest of the management team and board of directors.

As we made progress, we continued to discover that Kirby Cochran’s deceptive actions had put the company in a position from which it could not recover.

In the end, his decisions for a privileged few outweighed the incredible heart and dedication of the many.

In their lawsuit, WakeUpNow are asking for some $70 million dollars in damages. Cochran meanwhile filed for bankruptcy earlier this month, leaving a question mark over WakeUpNow’s lawsuit moving forward.

In any event, my stance remains the same since news of the lawsuit broke.

If the allegations WakeUpNow are making against Cochran are true, in whole or part, then there’s no doubt said actions contributed to the collapse of the company.

But whatever measurable impact Cochran might have had, it surely dwarfs in comparison to
WakeUpNow’s fundamentally flawed compensation plan
.

When the core of your business model is “the more our affiliates sell to recruited affiliates, the more money we lose”, and when affiliates recruiting new affiliates generates by far the largest amount of sales activity in your company – any way you cut it you’re stuffed.

Trying to blame that on Kirby Cochran, short of acknowledging he was the CEO of an already-doomed ship and did nothing to prevent the inevitable collapse, is a poor attempt at scapegoating at best.

When I stepped in as CEO in September I did so with an additional personal investment, and every intention of righting the ship. As I worked with a group of outside financial analysts it became clear that the issues ran deeper than originally expected.

Together with Jason, we worked diligently for the last 12

🤖 Quick Answer

When did WakeUpNow announce the termination of its US MLM operations?
WakeUpNow formally announced the termination of its US operations on February 16th through a blog post by CEO Phil Polich, following initial indications from top affiliates who had uploaded YouTube videos and issued statements about the company's closure on February 10th.

How did WakeUpNow communicate the company's closure to stakeholders?
WakeUpNow maintained limited communication initially, with top affiliates announcing the closure before official corporate confirmation. The company eventually issued a formal statement via a blog post from CEO Phil Polich on February 16th, ending the period of radio silence from corporate channels.

What characterized WakeUpNow's handling of the US operations termination?
The company's management of the closure was marked by poor communication practices, including a delay between affiliate announcements and official corporate response, lack

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